Sports Journalism and Communication

A unique programme in which you’ll be taught by renowned professionals and work closely with the Communications Department at Real Madrid.

Campus-based --> Villaviciosa de Odón (Madrid)
October 2026 -> 9 months
English - 60 ECTS

The curriculum is developed together with executives and professionals at Real Madrid, with the club’s Communications and Media Department playing a key role.

Thanks to the endorsement and involvement of Real Madrid, you will have the chance to live unique experiences: networking events, live sport events, professional visits, and international trips.

Why study the Master in Sports Journalism and Communications?

• Academic quality
  The syllabus on this master’s programme has been developed together with Universidad Europea academics, Real Madrid Communications Department professionals and relevant professionals from the sports journalism world.

• Professional focus
  During the programme you’ll get an understanding of life as a journalist thanks to immersive professional experiences at Real Madrid. This includes working within the Communications Department, Real Madrid TV, the Press Office, Digital Department or Real Madrid Foundation.

• Renowned teaching staff
  Professors on the programme are skilled professionals at clubs, news agencies, correspondents, TV and radio broadcasters, digital media experts and members of the press. More than 10 of them are working for Real Madrid. In addition, throughout the duration of the master’s, you will enjoy open discussions with relevant figures of the sports world: professional athletes, managers, trainers, and club executives.

• Top facilities
  We offer some of the best facilities for you to study sports journalism. These include: TV studios, a radio station, video editing booths with AVID and Final Cut systems, video cameras, photographic cameras and accessories needed for news coverage of different sports events.

• Word from day one
  From the very first day of the programme, you will be working as an active journalist on different projects for Europea Media or the master’s projects (podcast, website, social media). You’ll also participate in media coverage of all Real Madrid sports events - learning how one of the most followed teams in the world manages its communications strategy.

• International view
  This master's will immerse you not only in the reality of Spanish sports journalism, but also give you an understanding of the sports media sector on an international level. The student body at Real Madrid Graduate School is around 80% international, allowing you to share experiences, best practices, and network with fellow students from all over the world.

What makes us unique at Real Madrid Graduate School

• Global vision of the sports industry
  Gain a global perspective on sports management models and learn from internationally renowned active experts.

• Entrepreneurship and leadership
  Develop your entrepreneurial spirit with real projects and enhance your management skills, preparing you to lead in any industry sector.

• Innovation, data and artificial intelligence
  Learn how AI, data analytics, and technology are transforming the industry. Apply it to real-world sporting scenarios and make a difference.

• Leading school in sports education
  Real Madrid University School is a pioneer in sports education, preparing the leaders of the future with an innovative and excellent approach.

International experiences in the sports industry

Enjoy a unique international experience that will allow you to discover the sports industry from the inside. Share this experience with professionals and students from over 50 countries, gaining a global perspective of the sector.

• International travel
  Visit leading sports institutions and gain a global perspective on sports management. Learn directly from international experts and attend unique sporting events. Choose from over 14 available experiences.

• Exclusive events
  Participate in exclusive events for football professionals, where you can network. Attend live sporting events, visit prestigious institutions, and participate in other activities that will connect you with industry leaders.

• White Week
  Experience a week dedicated to sports with live-streamed presentations from leading professionals, club executives, and elite athletes. It's a unique opportunity to learn from the best in the industry.

A unique school worldwide

Real Madrid Graduate School-Universidad Europea offers you a unique environment where you will have the chance to develop your skills for your professional career in the Sports Journalism and Communications field thanks to a practical methodology, internationally renowned teaching staff, and unique professional opportunities. In addition, you’ll have access to cutting-edge facilities and exclusive experiences.

Student profile

The Master in Communication and Sports Journalism provides a specialisation for Journalism, Social or Audiovisual Communication graduates. It is also an interesting option for students from economics, social studies or sports studies backgrounds seeking to form associations with sports journalism and become leaders in the new working environments required by television, radio, digital environments and sports newspapers.

This is an ideal opportunity for graduates seeking a solid specialisation as part of a postgraduate qualification offering greatly enhanced employment prospects.