Simplifying talent attraction and hiring for the NFL (UK)

Global Sports Jobs provided a seamless and automated recruitment solution for NFL UK through automated job advertising solution, enabling their team to attract top talent efficiently while reducing overall team resource. This technology-driven approach supported NFL UK in securing high-quality candidates across key roles during a crucial hiring phase.

Who are National Football League (NFL)

NFL UK, based in London, is responsible for managing the NFL’s business in the UK and overseeing the continued development of professional American football.  As well as building the NFL’s fanbase, managing local sponsorship and broadcast deals, the UK office is responsible for promotion of UK based events including the NFL London Games, and staging fan engagement and media events across the UK.

The Challenge

NFL UK required qualified candidates for various seasonal and full-time roles , including Event and Logistics Coordinator and Seasonal Ticketing Coordinator. With tight recruitment timelines and a need for diverse, high-quality applications, they sought an effective solution to help them attract talent from within and outside the sports industry.

The Solution:

Initially using our manual posting service this evolved into Auto Posting subscription – enabling all their vacancies to be automatically posted over 12 months without them having to lift a finger.  This technology-driven solution saved NFL UK valuable HR resource to allow their team to concentrate on more important recruitment tasks, while  providing instant access to millions of diverse job seekers throughout the year.

The Benefits

• Unlimited job postings for 12 months

• Automated job advertising based on their career page adverts

• Significant time savings for recruitment teams

• Instant access to quality and diverse candidates

• Candidates connected directly into their existing recruitment process

Results and Impact

During the NFL UK's initial Job advertising subscription they posted 13 roles, attracting 451 applications and generating over 16,620 views and confirmed 3 successful hires.

We helped NFL UK access a diverse talent pool, with applicants from 32 countries, including applications from the UK, US, Spain, Germany and India. Gender diversity was reflected with 38% female applications, while 28% of applicants identified as ethnic minorities and 1.3% had a disability, reinforcing a commitment to inclusion in sports.

Additionally, 48% of applicants came from outside the sports industry, highlighting Global Sports’ effectiveness in attracting fresh talent to the industry.

“Global Sports’ Auto Posting LITE has been instrumental for NFL UK, helping us fill key positions in Events, Logistics, and Ticketing roles at the start of this year. The quality of the applications we received through the platform was exceptional and their team’s professionalism and excellent customer service made things super easy. I highly recommend Global Sports for effective and reliable job advertising.”

Meagan Wilkinson, HR Coordinator, NFL UK

Why Choose Global Sports?

Our mission is to empower opportunity through sport by making career opportunities more visible and accessible to all. NFL UK’s success story highlights how Global Sports’ Auto Posting solutions empower organisations to reach and attract exceptional talent, drive diversity, and achieve hiring goals effortlessly. Through Global Sports Auto Posting, we transform your talent attraction and simplify your recruitment by providing instant access to millions of diverse job seekers each year.