Assistant Brand Manager

The Assistant Brand Manager supports the Brand Manager in building Occasions Marketing into a significant long-term growth engine for Red Bull India. The role manages and develops defined occasion workstreams across Party & Socialising, Work, Study, Fitness and Gaming, translating consumer and cultural insights into impactful programmes that drive relevance, trial, consumption and repeat. It works across Brand, Field Marketing, On-Premise, Trade Marketing, Sales, Media and external agencies to turn the broader occasion strategy into strong, scalable and consistently executed programmes.

• Support the Brand Manager in developing annual plans across priority occasions and independently manage defined occasion workstreams.
• Identify consumer, cultural and channel opportunities within Party & Socialising, Work, Study, Fitness and Gaming, and translate them into actionable programmes.
• Develop and scale Work initiatives across offices, co-working hubs, tech parks, business districts, commute environments and corporate hotspots.
• Strengthen Red Bull's presence around major socialising moments, including music and college festivals, IPL screenings, Holi, Freshers, Pujo, Diwali and Navratri.
• Adapt global occasion frameworks and toolkits to Indian consumer and channel realities.
• Build understanding of consumers, occasions and cultural trends through T&A, GWI, shopper research, social listening and other relevant sources, and translate insights and data into clear recommendations for occasion strategy, campaigns and activations.
• Partner with agencies and internal teams to identify emerging behaviours, communities and cultural opportunities relevant to Red Bull.
• Manage assigned campaigns and programmes end-to-end, from strategic brief and creative development through execution, optimisation and evaluation.
• Develop strong briefs and work closely with creative, media, content and activation agencies to deliver distinctive, culturally relevant work.
• Ensure programmes are executed with high standards of quality, consistency and operational excellence, and identify opportunities to turn successful initiatives into scalable and repeatable platforms.
• Provide insight-led inputs for innovation roadmaps across occasions, support occasion-linked launch opportunities across relevant flavours, variants and packs where required, and convert ecommerce, quick commerce, retail, On-Premise and campaign learnings into stronger consumer-led recommendations.
• Establish clear objectives and KPIs for assigned programmes, ensure measurement is built into planning, evaluate campaign and programme performance to translate learnings into future activity and investment, and continuously improve the quality, effectiveness and scalability of occasion programmes.

• Master's degree in marketing, Business, or a related field.
• 4–6 years of experience in brand, consumer or integrated marketing.
• Demonstrated experience managing projects or strategic workstreams end-to-end.
• Experience working with agencies and cross-functional teams.
• Highly organised, data-literate, and culturally curious.
• AI literate, with strength in using different AI tools.
• Self-starter with a collaborative spirit and sharp execution mindset.
• Communication and presentation skills, with the ability to present campaign insights and recommendations to stakeholders.

• Experience in FMCG, youth, lifestyle, entertainment, sports or similarly consumer-led categories.
• Commercial or sales exposure.
• Experience collaborating with commercial/sales teams or working in brand trade hybrid environments.