Student Marketeer - University of Alaska Anchorage

The Red Bull Student Marketeer is a brand and product ambassador role within Red Bull's student marketing programme. Reporting to the local Field Marketing Specialist, the role is responsible for driving brand image and product understanding on campus and in the region. The marketeer reaches new consumers, excites university students, increases sales and drives visibility of the Red Bull brand through direct consumer and customer contact, product trials and event work.

• Represent Red Bull in a premium way by living the brand personality traits and company values in everyday interactions with consumers and customers.
• Build and execute a tailored, innovative campus plan that engages students and brings the brand to life at the university.
• Create a strong network on and around campus, establishing and maintaining relationships with key local individuals and influential groups.
• Identify local collegiate content creators in relevant Red Bull scenes and work with the Field Marketing Specialist to bring them into the World of Red Bull.
• Grow the user base by inviting positive trial and awareness through product sampling at the right place and time, answering consumer questions and concerns.
• Work at Red Bull events, collegiate activations and supported events to help ensure an unforgettable brand experience for consumers.
• Build awareness and encourage participation in the World of Red Bull, including collegiate events and activations, and increase brand engagement on social media through authentic content.
• Build relationships with local sales account managers and ensure Red Bull is available and visible in outlets, on campus and in the region.
• Collaborate with sales to open new distribution points within the university campus and beyond, leverage relevant World of Red Bull assets to keep the brand top of mind in sales accounts, and ensure perfect execution of defined store standards.
• Deliver executional excellence with attention to detail, share ideas and collaborate with the team through regular face-to-face and online interaction, plan and report activities accurately and on time in the dedicated online platform, and contribute local insights
• Trends and opportunities to business development.

• Must be at least 18 years of age.
• Must have a valid US driver's licence.
• University or college enrolment required.
• Must be fluent in English.
• Able to work flexible part-time hours, including some evenings and weekends, for a minimum of 15 hours per week.
• Immersed in student life with an understanding of the collegiate landscape and local city, including behind-the-scenes activities and hotspots.
• Connected with a diverse range of influential groups and individuals on campus.
• Affinity for project management, working behind the scenes, and winning sales.
• A team player, willing to represent Red Bull with branded outfits and onboard the Red Bull Mini.
• Employees may be required to lift and/or move items weighing 25 pounds or more, as needed.

• Additional languages are an advantage.

• Creative and inclusive working atmosphere.
• Flexibility over a 9 to 5 job.