Race GTM Promotion Manager

Formula E is seeking a Race GTM Promotion Manager to join its ticketing team, building and delivering the go-to-market plans that drive ticket sales and attendance across a global calendar of street races. The role works across multiple markets, time zones, languages and fan cultures, adapting the global GTM strategy into campaigns that feel authentic in each market. The post-holder activates the right channel mix for each race and keeps every stakeholder working from the same plan, recognising that a city hosting Formula E for the first time requires a very different approach from an established race with a loyal local following.

• Build and maintain the go-to-market plan for each assigned race, acting as the single source of truth for marketing activity, audience targeting, channel strategy and ticket sales.
• Plan and run paid and performance marketing for each race, selecting and optimising the right channels for each market.
• Deliver promotional plans that turn awareness into purchases, with a sharp focus on markets where Formula E is still building its fan base and every activation needs to work harder.
• Work with the Revenue & Yield team on offers and promotions within the agreed pricing framework.
• Act as the main link between central ticketing and local race promoters, working across different commercial structures, languages and cultural expectations to keep delivery seamless.
• Manage local agency relationships across creative, media and activation, ensuring partners understand the ambition, are set up to deliver against it and are held to a clear performance standard.
• Flag partnerships that are not working quickly and come forward with a solution.
• Monitor sales velocity and conversion across channels, work out the reasons behind the numbers and feed those insights back into the plan.

• Strong understanding of the cultural, commercial and media landscape across international markets, with the confidence to move between them.
• Hands-on experience running sophisticated paid media and multi-channel marketing campaigns.
• A clear, unwavering line of sight between marketing spend and tangible customer acquisition or ticket sales outcomes.
• Outstanding communication skills, with the ability to translate a global brand vision into local relevance.
• Organisational skills to collaborate and manage relationships effectively across significant time zone differences and language barriers.
• Comfort working inside data dashboards, with a proven ability to translate complex data sets and sales metrics into a clear, actionable story of what's next for campaign performance.
• A curious, self-starting approach, energised by the variety of a global calendar and able to make things happen in markets that may not have a playbook yet.
• Resilience and teamwork, bringing multiple functions and time zones together around a common goal and staying positive and energetic when no two race weekends are the same.

• Hybrid role, with three days a week required in the Hammersmith, London office.

• 25 days' annual leave, birthday day off and wellbeing leave
• Opportunity to extend your stay if travelling for a race event
• Health Cash Plan and access to the Aviva Digital Workplace app
• Enhanced parental leave
• Flexible bank holidays
• Paid volunteer and carer's leave
• Cycle to Work and Electric Car Scheme
• Formula E store discount
• Regular social events and employee working groups

Formula E is the world's fastest-growing sport, redefining motorsport with a bold focus on innovation and sustainability. It has hosted over 100 races in iconic cities globally, is backed by top manufacturers such as Porsche and Jaguar, and features elite drivers and cutting-edge EV technology.