Sporting Fashion & Goods
Country Manager, Malaysia
Mid Level
Kuala Lumpur, Malaysia
in office
Full time
Job description
About the Role
Is responsible for ensuring profitable and sustainable market share growth and positive development of brand image in key categories, supported by a responsive, reliable and cost-efficient organisational backbone. It leads the development of the business and execution of its strategies to drive the next phase of growth. With a focus on financial and operational goals, the role provides strategic direction and leads initiatives to drive both top and bottom-line growth while managing existing operations and assets.
Key Responsibilities
- Develop a powerful vision and road map for adidas Malaysia.
- Define and develop the growth strategy jointly with the country management team, translate it into clear objectives and plans with milestones and clear target setting, and meet growth and profitability objectives with full P&L responsibility for Net Sales, OM% and other brand business-related KPIs.
- Develop and drive a performance-orientated culture to deliver against plans through clarity and accountability across functions such as wholesale, retail, marketing and ecommerce, in line with market and global organisation strategy.
- Work closely with the Senior Leadership team in SEA/EM to drive alignment in direction and agendas, and provide implementation support for global and regional initiatives.
- Represent Malaysia internally and externally on senior management forums.
- Understand market trends, consumer needs and competitive landscape to drive initiatives at Market or Global level.
- Partner closely with franchise partners, distributors and key accounts to implement the brand's operating strategies in the market.
- Act as a role model in compliance with relevant laws and regulations, the adidas Fair Play Code of Conduct and other internal policies.
- Set personal and team objectives, targets and guidelines, assess and manage all reports as an integrated team, and lead and motivate large multi-functional teams that match the company's culture and values.
- Drive market share growth, defined as above-market growth in Area, monitor Brand Equity Analysis, and ensure budget compliance.
Required Experience & Qualifications
- 15+ years of overall experience in the consumer/retail sector.
- Sound track record of having managed operations in a growth-oriented business.
- Outstanding leadership skills, strong team player and role model the brand's cultural values.
- Strong business and commercial acumen.
- MS Office Products (Outlook, Excel, PowerPoint, etc.).
- Top and bottom line budget accountability.
- English fluency required.
Preferred Skills
- South East Asia cluster knowledge and on-ground working experience in the South East Asia region.
- Strong passion for sports.
About the Company
The company states that through sport, it has the power to change lives.
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