Senior Account Director

The Senior Account Director is a business leader across high-value client relationships, setting the vision for partnership growth, influencing enterprise-level stakeholders, and shaping how the agency shows up strategically within complex organisations. The role may support a single enterprise-scale client or oversee two to three important accounts. The postholder operates as a trusted advisor to senior and executive client leadership while partnering closely with Operations to ensure delivery excellence supports commercial ambition.

• Serve as the business lead across assigned accounts, acting as a trusted advisor to senior and executive client leadership.
• Shape long-term partnership strategy aligned to enterprise objectives, drawing on deep understanding of the client's business, industry, organisational dynamics, and objectives.
• Navigate complex stakeholder ecosystems and procurement environments, leading relationship strategy across senior stakeholders to strengthen trust, influence, and decision-making velocity.
• Own growth targets across assigned accounts, developing and executing multi-year expansion strategies and identifying whitespace opportunities across business units, channels, and markets.
• Architect integrated solutions by mobilising capabilities across the agency to solve complex client challenges.
• Play a central role in new business efforts and high-profile pitches.
• Align business and operational leadership around shared goals and financial outcomes, ensure agency capabilities evolve in response to client and category shifts, and influence internal decision-making to prioritise high-impact opportunities.
• Maintain visibility into account financial performance and guide revenue forecasting and long-term financial planning.
• Lead negotiation discussions related to scopes, retainers, and renewals, and own commercial decision-making across accounts, including agreements, pricing strategy, profitability management, and deal negotiation, in partnership with executive leadership as appropriate.
• Mentor Account Managers and Account Coordinators and help identify future business leaders within the organisation.
• Serve as a visible leader within the agency and externally in the marketplace, maintaining a strong industry presence and network across brands, properties, leagues, talent ecosystems, and partners.

• 10–12+ years of experience in agency, sponsorship marketing, or brand marketing leadership.
• Proven experience managing large, complex client relationships.
• Demonstrated success growing revenue, driving significant revenue growth, and expanding scope of business.
• Strong financial and commercial negotiation experience.
• Exceptional strategic and commercial acumen.
• Senior-level client management experience with executive presence.
• Ability to balance ambition with disciplined business judgment.
• Skilled at leading through influence rather than direct execution control.
• Deep understanding of integrated marketing ecosystems.
• Outcome orientation, ensuring work ladders to measurable business impact.
• Strong industry and cultural expertise, bringing deep knowledge of sports, music, entertainment, and cultural trends to identify emerging opportunities and right-fit partnerships.
• Not eligible for visa sponsorship.

• Eligible for benefits.
• Eligible for a discretionary bonus.

Excel Sports Management is an industry-leading sports agency representing top-tier talent, blue-chip brands and marquee properties.