Senior Business Development Manager – Betting & Gaming Media (Europe)

Genius Sports is seeking a Senior Business Development Manager – Betting & Gaming Media to drive direct commercial relationships with Tier 1 and Tier 2 online sportsbooks and casino groups across Europe and their agencies. This is a senior, hunter-led individual contributor role focused on new business. The role requires deep programmatic expertise, a strong understanding of sportsbook and casino marketing objectives, and the ability to translate live sports data, audience intelligence, and Deal ID-led buying into measurable commercial outcomes.

• Own and grow direct programmatic revenue across Tier 1 and Tier 2 sportsbooks and casino operators based in Europe, selling both managed service programmatic solutions and Deal ID-based buying.
• Develop and execute strategic account plans aligned to new business revenue goals, priority targeted operators, key sports, their season calendars, and in-game signals.
• Own and execute end-to-end sales cycles across CTV, in-app, digital video, display, and DOOH channels, from initial strategic new business outreach through to deal execution.
• Sell and activate managed service programmatic campaigns and Deal ID-based buying to operators and, where applicable, their internal programmatic media trading teams, leveraging the benefits of using Genius Sports' proprietary data, audiences
• And real-time sports signals for their programmatic media activations.
• Own pipeline management, forecasting, and revenue performance through Salesforce, with a focus on deal quality and scalable growth.
• Stay ahead of betting and gaming market dynamics, including regulatory considerations and competitive offerings.
• Represent Genius Sports at key industry events and client forums.

• 5+ years of experience in digital and programmatic advertising new business sales.
• Strong understanding of managed service programmatic models, DSPs, PMPs, PG, Deal IDs, audience targeting, in-app environments, and programmatic buying workflows.
• Demonstrated ability to sell performance-driven media tied to measurable outcomes such as acquisition, reactivation, retention, and lifetime value.
• Experience owning complex, enterprise-level sales cycles from initial strategy through to close.
• Strong commercial acumen with disciplined pipeline management and forecasting.
• Ability to build trusted relationships with operator-side stakeholders (CMO, Head of Growth, Digital etc.).
• Excellent communication, negotiation, and presentation skills.
• Ability to demonstrate an entrepreneurial, self-directed approach, focused on new business and building scalable growth.

• Ideally 2+ years of experience specifically within iGaming, sportsbooks, online casino, or regulated betting environments.

• Office-first culture with opportunities to collaborate, connect and learn together.
• Hybrid working models differ depending on role and location.

• Range of benefits.
• Commitment to supporting employee wellbeing.
• Help to grow your skills, experience and career.