CRM Lead

The CRM Lead owns CRM for DAZN's global boxing, National League and FIFA+ propositions, acting as the architect of how the organisation communicates with fans at every stage of their journey. The role combines senior leadership with hands-on execution, spanning channel strategy for a team of three as well as delivery operational efficiency and optimisation. Reporting to the VP of Global CRM within a fast-moving, commercially focused team, the role holder is accountable for acquisition, engagement and retention targets and works closely with marketing, data, trading, product and regional marketing colleagues.

• Own CRM strategy and fan communication across the full customer journey for the global boxing, National League and FIFA+ propositions.
• Define channel strategy and guide a team of three.
• Drive delivery operational efficiency and ongoing optimisation.
• Meet targets for acquisition, engagement and retention.
• Lead personalised, data-driven communication programmes that deepen fan engagement and protect and grow subscribers.
• Work closely with the marketing, data, trading and product teams to ensure CRM is fully integrated into the growth strategy for all propositions.
• Collaborate with regional marketing leads to ensure global CRM programmes land effectively at a local level.
• Operate with pace and autonomy in a fast-moving, commercially focused team where priorities can shift quickly.

• Strong CRM and customer lifecycle experience within a subscription-led environment, covering acquisition, retention, offers and segmentation.
• Commercially minded and data-led, with the confidence to contribute to weekly trading discussions, explain performance and make clear recommendations.
• Experience operating in a start-up, scale-up or similarly fast-paced environment, balancing strategic leadership with a hands-on, resourceful approach.
• Comfortable managing multiple concurrent projects and responding quickly to changing priorities in a reactive sports environment.
• Proven people-management experience, with the ability to lead and develop line reports while maintaining delivery momentum.
• Willingness to get into the detail and use CRM platforms directly where required.
• Strong stakeholder-management skills, including the confidence to work with external sports partners and present to senior internal stakeholders.
• A direct, decisive communicator who can operate credibly with senior leaders, including the CEO.
• Comfortable working without excessive process, long planning cycles or multiple approval layers.
• Experience with Optimove and/or Airship, or strong experience in comparable CRM platforms.
• Experience using Snowflake or working closely with data teams in a similar environment.

• Previous sports, entertainment or live-event experience, although this is not essential.
• A Senior CRM Manager ready to step up into a Head of CRM role, provided they can demonstrate the required leadership, commercial judgement and hands-on capability.

• Access to DAZN
• 25 days' annual leave, increasing by 3 days after 3 years
• Private medical insurance
• Life assurance
• Pension contributions up to 5%
• Family friendly community including enhanced parental leave
• Electric vehicle benefit option
• Learning and development resources
• Opportunity for flexible working
• Access to an internal speaker series and events

DAZN is one of the world's leading sports streaming platforms, with a goal of becoming the world's largest sports broadcaster and one of the biggest entertainment services on the planet.