Student Marketeer - University of California, Berkeley

The Student Marketeer is part of Red Bull's brand and product ambassador programme, reporting to the local Field Marketing Specialist. The role is responsible for driving brand image and product understanding on campus and in the region, reaching new consumers, exciting university students, increasing sales and driving visibility. It involves direct contact with consumers and customers, inviting product trials and working at Red Bull events to create an unforgettable brand experience.

• Represent Red Bull in a premium way by living the brand personality traits and company values in everyday interactions with consumers and customers.
• Build and execute a tailored, innovative campus plan that engages students and brings the brand to life at the university.
• Create and maintain a strong network on and around campus, establishing relationships with key local individuals.
• Identify local collegiate content creators in relevant Red Bull scenes and work with the Field Marketing Specialist to bring them into the World of Red Bull.
• Grow the user base by inviting positive trial and awareness through product sampling at the right place and time, answering consumer questions and concerns.
• Work at Red Bull events, collegiate activations and supported events to help ensure an unforgettable brand experience.
• Build awareness of and encourage participation in the World of Red Bull, including collegiate events and activations, and increase brand engagement on social media handles through authentic content.
• Build relationships with local sales account managers and ensure Red Bull is available and visible in outlets, on campus and in the region.
• Collaborate with sales to open new distribution points within the university campus and beyond, leverage relevant World of Red Bull assets to keep the brand top of mind in sales accounts, and ensure perfect execution of defined store standards.
• Deliver executional excellence with attention to detail, share ideas and collaborate with the team through regular face-to-face and online interaction, plan and report activities accurately and in a timely manner in the dedicated online platform
• And contribute to business development by providing local insights, trends and opportunities.

• Must be at least 18 years of age.
• Must have a valid US driver's licence.
• University or college enrolment is required.
• Must be fluent in English.
• Able to work flexible part-time hours, including some evenings and weekends, for a minimum of 15 hours per week.
• Immersed in student life with an understanding of the collegiate landscape and local city, including behind-the-scenes activities and hot-spots.
• Connected with a diverse range of influential groups and individuals on campus.
• Affinity for project management, working 'behind the scenes', and winning sales.
• A team player, willing to represent Red Bull with branded outfits and onboard the Red Bull Mini.
• Employees may be required to lift and/or move items weighing 25 pounds or more, as needed.

• Additional languages are an advantage.

• Campus and local region.
• Flexible part-time hours, including some evenings and weekends, with a minimum of 15 hours per week.

• Flexibility over a 9-to-5 job.
• A creative and inclusive working atmosphere.