Assistant Manager, Franchise

Sits within the Sales team and is responsible for achieving profitable and sustainable market growth for the Key Account in Vietnam, while aligning with brand image and strategy and ensuring target achievement. It covers franchise account management, strategic planning, sell-in and sell-through support, people leadership and controlling activities. The role is performed in alignment with global and regional guidelines.

• Establish strong relationships with franchise customer decision makers to increase sales opportunities and brand presence, and work with key decision makers to explore new store opportunities in Vietnam.
• Apply sales strategies, policies and best practices for the Franchise Sales business.
• Allocate resources, negotiate, implement and track action plans to achieve the annual net sales target.
• Ensure proper representation and in-store execution.
• Pursue additional business opportunities and apply a strategic mid- to long-term approach.
• Manage interfaces by frequently addressing requirements across functions and proactively coordinating or facilitating meetings with other functions and accounts.
• Develop franchise account strategies, including quarterly updates of strategic franchise account initiatives, presenting strategic initiatives to the local management team and establishing a regular franchise visit schedule.
• Sell-in and agree sell-through support, including leading alignment of the sell-in/out process across internal functions, facilitating meetings and business reviews with the designated operations team and Customer Service, and conducting and sharing sell-through information from the account.
• Lead people responsibilities by making the right hire, setting objectives, targets and guidelines, coaching and building team capabilities, developing direct reports' functional and interpersonal skills
• And building close collaboration and cross-functional alignment between teams and other interfaces.
• Measure progress on franchisee KPIs, monitor and report market trends and competitors in the area, and provide realistic business plans and forecasts aligned with the company's longer-range plan.

• University degree in Business with a Marketing and Sales focus.
• Industry background in apparel/fashion retail or FMCG.
• Excellent leadership skills.
• Exposure to sports, marketing and account management.
• Group competencies: influence others; result orientation; manage and develop people; manage business process and project; provide framework for performance.
• Functional competencies: net sales and standard margin (actual vs target) for franchise accounts; cost centre budget compliance; DSO of franchise accounts vs target; sell-through target; CSS rating.
• IT skills: basic Outlook; advanced Word, Excel and PowerPoint.

• Preferably 3 years in Sales or Franchise Management.

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