Canada Casino Manager

As Canada Casino Manager, the role holds commercial ownership of the casino proposition across Entain's Canadian brands. The position is responsible for driving casino performance across acquisition, engagement, retention, content, promotions and customer experience, ensuring brands offer a competitive and locally relevant casino proposition. Working closely with the Head of Gaming, local market teams and central Entain functions, the role translates the overall Canadian casino strategy into an effective market plan.

• Own the day-to-day casino performance and commercial plan for Canada, translating the wider Canadian gaming strategy into clear casino priorities and initiatives, and work with the Head of Gaming to develop annual, quarterly and monthly casino plans.
• Monitor key performance indicators including UAPs, APDs, APD/UAP, turnover, GGR, NGR, deposits, ARPU, retention and player value, and identify performance opportunities and risks to develop and implement actions.
• Balance short-term commercial performance with sustainable player growth and long-term customer value, and provide regular performance updates, insight and recommendations to senior stakeholders.
• Own the casino content proposition across the Canadian market, ensuring the right games are available, visible and commercially competitive, and that the proposition is locally relevant and differentiated across Entain's brands.
• Work with central Gaming, suppliers and Product teams to optimise game launches, content placement and lobby performance, analyse game and supplier performance for growth opportunities, and support the development and launch of bespoke, exclusive and locally relevant casino content.
• Continuously review competitor propositions and market trends to identify opportunities.
• Partner with Acquisition and Sports teams to maximise casino acquisition and sportsbook-to-casino cross-sell, develop propositions and campaigns that support new customer acquisition, and identify opportunities to improve conversion of sportsbook customers into casino players.
• Work with CRM and Marketing teams to ensure casino is appropriately represented across the customer journey, and support the development of major commercial moments, campaigns and brand activations.
• Work closely with CRM to develop effective casino customer journeys across acquisition, activation, engagement and retention, define casino promotional priorities, and ensure promotions are commercially sustainable.
• Analyse promotional performance, bonus cost and customer behaviour to optimise future activity, develop innovative casino mechanics, campaigns and experiences that increase frequency and engagement, and partner with VIP and Loyalty teams to maximise value from high-value casino customers.
• Ensure promotional activity is aligned with responsible gambling requirements and local regulation.
• Ensure the casino proposition reflects the individual positioning and customer proposition of each Canadian brand, working with Brand, Creative and Product teams to deliver compelling casino experiences.
• Identify opportunities to create standout customer moments across the casino journey, use customer and market insight to improve the overall casino experience, and support the development of locally relevant content, partnerships and activations.
• Use data and customer insight to understand performance and identify growth opportunities, and develop a strong understanding of customer behaviour, product performance and game-level economics.
• Establish clear test-and-learn approaches across casino propositions, promotions and customer journeys, evaluate initiatives based on incremental commercial impact and customer value, and use dashboards, reporting and analytical tools to ensure decisions are evidence-led.

• Experience working in online casino, gaming, sportsbook or another digital gaming environment.
• Strong commercial and analytical mindset, with a track record of using data to drive decisions.
• Good understanding of casino products, content, suppliers, promotions and customer behaviour.
• Experience managing or influencing cross-functional teams in a fast-paced environment.
• Ability to translate strategy into practical, measurable execution.
• Good understanding of CRM, acquisition, retention and customer lifecycle management.
• Comfortable working with performance data and commercial KPIs.
• Strong stakeholder management and communication skills.
• A proactive approach, with the ability to identify opportunities rather than simply respond to performance.
• Ability to operate effectively in a complex, multi-brand and regulated environment.

• Knowledge of the Canadian gaming market would be highly advantageous.

• Hybrid working (2+ days per week in the office)

• Generous company bonus
• 15 vacation days per year, plus statutory holidays
• Healthcare support
• ShareSave scheme
• Great development opportunities
• Wellbeing support
• Chance to turn recognition from leaders and colleagues into amazing prizes
• Opportunity to join a winning team of talented people and be part of an inclusive and supporting community where everyone is celebrated for being themselves

We're home to a global family of more than 25 well-known brands, and with a focus on sustainability and growth, we will transform our sector for our players, for ourselves and for the good of entertainment.