Federations & Governing Bodies
Senior Manager, Customer Engagement Analytics
Mid Level
New York, United States
hybrid
Full time
Job description
About the Role
Fan Engagement Data Science turns fan behaviour into the strategies that shape how millions of fans experience the NFL. In this role, the analyst sits at the centre of that work, partnering with the New York City team and stakeholders across Marketing, DTC, and Consumer Insights, while leading a distributed offshore delivery team. The role works end-to-end, from framing the right question to presenting the answer to Director- and VP-level leaders, on a fast-moving team delivering against one of the NFL's biggest fan engagement programs.
Key Responsibilities
- Translate ambiguous business questions from Marketing, DTC, and Consumer Insights stakeholders into scoped, high-impact analytical work.
- Lead and coach a distributed offshore delivery team, keeping quality, pace, and prioritization on track across a compressed daily overlap window.
- Own work end-to-end, from framing a hypothesis to presenting recommendations directly to Director- and VP-level stakeholders.
- Build strong partnerships across marketing, technology, BI, and data engineering as a trusted analytics voice in the room.
- Design segmentation, predictive models, and experiments (A/B tests) that convert fan behaviour into targeted, actionable marketing strategies.
- Apply GenAI/LLM-assisted analytics tools, within governed workflows, to move faster from data to insight.
- Define and manage KPIs for fan engagement, partnering with the BI Centre of Excellence to expand access to insight across the organisation.
- Champion data quality and integrity across every initiative.
Required Experience & Qualifications
- 7+ years in customer or fan data analytics, with a strong track record of translating data into marketing strategy.
- Experience turning ambiguous business questions into scoped, delivery-ready analytical work.
- Experience leading or closely partnering with distributed or offshore teams.
- A confident, clear communicator, comfortable presenting directly to senior stakeholders.
- Advanced SQL and Python; working knowledge of ML frameworks and GenAI/LLM-based analytics tools.
- Bachelor's or Master's degree in Data Science, Business Analytics, Computer Science, Economics, Statistics, or a related field.
- Understanding of data management principles, including identity resolution and marketing consent.
- Hands-on experience with a modern cloud data stack (e.g., AWS, Snowflake, or Databricks).
- Bias to ownership: treats an ambiguous or stalled workstream as something to unblock and drive forward, not to report status on and wait for direction.
- Leadership excellence: strong leadership skills with a history of managing diverse, distributed, and cross-functional teams effectively.
- Communication mastery: ability to simplify complex data insights into strategic actions and communicate clearly to both business and technical stakeholders, including in contested or high-pressure settings.
- Embody an enthusiastic, proactive can-do attitude.
- Embrace grit, free from ego or entitlement.
- Excel as a relationship builder, with the ability to influence.
- Eager learner, driven by passion rather than just ambition.
Preferred Skills
- Experience with customer data platforms (Adobe Experience Platform, or similar).
- Familiarity with PII management and data privacy practices.
- Experience with governed AI-assisted analytics workflows.
- Familiarity with data observability tooling (e.g., Monte Carlo, Atlan).
Workplace
- Onsite presence at an NFL office or stadium location required; remote and hybrid working options are not offered.
- Quarterly visit to the LA office required.
- NFL employees are required to work 40 hours per week.
- No relocation assistance will be provided.
Benefits & Perks
- Comprehensive benefits offerings are available.
About the Company
The NFL is committed to building an inclusive work environment that reflects its fan base, providing an environment of mutual respect where equal employment opportunities are available to all employees and applicants. The NFL's core values include respect, integrity, team responsibility, and resiliency. Its leadership attributes include building talent, executing, inspiring, living the values, knowing the business, and thinking big.
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