Predicts Customer Marketing Senior Associate

This role will execute lifecycle marketing strategies for FanDuel Predicts, driving engagement and long-term customer value across onboarding, activation, retention, and re-engagement stages. Working closely with cross-functional partners, the role brings lifecycle campaigns to market, analyses performance, and identifies opportunities to optimise the customer experience. The position sits at the intersection of strategy and operations, combining data-driven insights with creative thinking to deliver personalised campaigns and improve business outcomes.

• Contribute to the development and execution of core lifecycle marketing strategies across retention, monetisation, and re-engagement stages using advanced segmentation and communication and promotional capabilities.
• Identify gaps and opportunities to improve key metrics, develop business cases, and partner with Marketing leadership to shape roadmap priorities.
• Execute end-to-end campaigns at scale, ensure flawless execution, and own ongoing performance monitoring and reporting.
• Partner with Commercial, Analytics, Product, and CRM Operations to identify lifecycle initiatives and recommend improvements based on customer insights.
• Build and maintain customer audiences and segments using behavioural and transactional data to deliver more relevant customer experiences.
• Identify experimentation opportunities, develop hypotheses, design A/B tests and multivariate experiments, partner with Analytics to understand impact, and scale learnings.
• Translate data into compelling stories that drive action, leverage AI strategically to enhance analysis and productivity, monitor campaign performance and customer behaviour, and identify optimisation opportunities to improve lifecycle journeys.
• Drive personalisation and automation by leveraging real-time signals to deliver the right message at the right time through the right channel.
• Collaborate with marketing technology, data, market insights, data science, and product teams to enhance automation capabilities, audience targeting, measurement frameworks, and lifecycle outcomes.
• Leverage expertise in lifecycle marketing best practices to influence broader marketing, product, and promotional strategies, and continuously evaluate campaign performance and customer behaviour to iterate on strategies that increase retention, engagement frequency, and customer lifetime value.

• 3+ years' experience in marketing, commercial, or similar.
• Fundamental understanding of marketing platforms, Email Service Providers, and Customer Data Platform Technologies.
• Deep knowledge of sports betting, prediction markets, iGaming, or online gaming, demonstrated through active use and/or direct work experience.
• Strong understanding of marketing and commercial metrics.
• Strong design thinking skills and effective at project management.
• Experience partnering with cross-functional teams to deliver projects and campaigns.
• Highly organised with acute attention to detail and ability to prioritise and execute on multiple projects across various stakeholders.
• Results oriented and metrics driven, with the need to be objective and measure performance.
• Strong analytical approach to decision making with experience of delivering against business outcomes.
• Collaborative team player, proactive thinker, and pragmatic problem-solver.
• Ability to thrive in a fast-paced environment and adapt to changes quickly.
• Exceptional written and verbal communication skills.
• Willing to work some non-traditional hours.

• Knowledge of sports, casinos, culture, politics, and/or experience working within a heavily regulated industry is a plus.

• Health plans to choose from, with some as low as $0 per paycheck, including fertility and family planning programs, mental health support, and fitness benefits.
• Generous paid time off (PTO) and sick leave, plus paid personal time off and 14 paid company holidays.
• Annual bonus and long-term incentive opportunities based on performance, including short-term or long-term incentive compensation such as cash bonuses and stock program participation.
• 401k with up to a 5% match.
• Commuter benefits and pet insurance.
• Medical, vision, and dental insurance; life insurance; disability insurance.
• Paid sick time in accordance with applicable state and federal laws.
• Benefits differ across location, role, and level.

FanDuel Group is the premier mobile gaming company in the United States and Canada, with a portfolio of leading brands across mobile wagering including FanDuel Sportsbook, FanDuel Casino, FanDuel Racing, and its daily fantasy sports product. FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognised brands and traded on the New York Stock Exchange (NYSE: FLUT).