Manager CtC Training & SPSP, Israel

Leads the local category strategy and end-to-end category management for Training & SPSP, a strategically important business area with significant organisational focus and strong growth ambitions. Defines the short- and medium-term objectives for the category and translates Global and EM Hub strategies into a locally relevant, commercially effective Go-To-Market approach. Acts as the local category expert and business owner, connecting Brand, Sales, Retail, e-Commerce, Franchise, Wholesale, Supply Chain, Demand Planning and EM Hub teams.

• Develop and implement a comprehensive local category strategy and business plan for Training & SPSP, covering range architecture, assortment selection, pricing, margin targets, forecasting, phasing, channel differentiation and campaign execution.
• Define the local category range within the frameworks set by Global and EM Hub teams, ensuring local relevance and alignment with consumer needs, competitive dynamics, channel roles and commercial opportunities.
• Build a deep understanding of the local Training & SPSP consumer, including participation trends, purchasing behaviour, product expectations, barriers and key decision drivers, and translate consumer, market, competitor and performance data into actionable recommendations.
• Develop differentiated marketplace and product-segmentation strategies across Retail, e-Commerce, Wholesale, Franchise and other relevant accounts, ensuring clear channel roles and optimal product positioning.
• Lead seasonal range selection and validation, balancing global brand direction, local consumer demand, commercial productivity, franchise development and channel needs.
• Lead the category sell-in process for upcoming seasons, including range presentations, showroom preparation, commercial storytelling, account-specific recommendations and the development of relevant marketing and sales tools.
• Coordinate the seasonal and in-season category calendar with Channel Leads, Brand Activation, Omni-Channel, Demand Planning, Supply Chain and other cross-functional partners.
• Analyse sell-in, sell-through, sell-out, margin, inventory, market-share and category-preference data, and monitor category share of business, product lifecycle and distribution quality, to identify risks and opportunities and continuously optimise category performance.
• Manage the seasonal orderbook and category forecast, proactively identifying potential delays, supply constraints, demand gaps and commercial risks and coordinating corrective actions with relevant teams.
• Influence EM Hub and Global counterparts by providing clear, fact-based input on local consumer needs, market characteristics, competitor activity, channel requirements and future business opportunities
• And act as the local category champion by building category knowledge and organisational commitment across Brand and commercial teams.

• Bachelor's degree in Business Administration, Marketing, Economics, Finance or a related field.
• Minimum of five years' relevant experience in category management, merchandising, commercial planning, brand management, cross-functional marketing and/or sales.
• Demonstrated experience managing a category or business area with revenue, margin, assortment, forecasting, inventory and Go-To-Market responsibilities.
• Proven experience using consumer, commercial and competitor insights to develop category strategies and drive measurable business results.
• Proven ability to develop and execute category strategies in a dynamic, highly competitive and rapidly changing marketplace.
• Deep understanding of consumers, products, ranges, pricing, distribution and Go-To-Market principles.
• Strong awareness of the Training, fitness and SPSP marketplace, including consumer trends, competitor strategies, product innovation and channel dynamics.
• Ability to balance short-term commercial delivery with long-term category development and brand-building objectives.
• Strong analytical capabilities, including the ability to interpret sell-in, sell-through, sell-out, margin, inventory, forecasting, consumer and market data.
• Strong presentation and storytelling skills, with demonstrated experience presenting recommendations and business plans to senior leadership and communicating complex category strategies clearly and persuasively.
• Experience with BI platforms, reporting systems and data-visualisation tools.
• Advanced proficiency in Microsoft Excel and PowerPoint.
• Fluent in English and Hebrew, both written and spoken.
• Consumer-focused and commercially driven, with deep product and range expertise and the ability to develop locally relevant Go-To-Market solutions while protecting global brand direction.

• A specialisation in marketing, sales or commercial management is preferred.
• Experience in sportswear, sporting goods, fitness, fashion, lifestyle, retail or another highly competitive consumer category is strongly preferred.