Leagues & Competitions
Digital and Broadcast Presenter - Freelance
Mid Level
London, United Kingdom
in office
Freelance
Apply by 16/11/2026
Job description
About the Role
This role bridges live broadcast coverage with digital discovery, sitting between new, younger audiences looking for platform-native, culturally tapped-in content and hardcore motorsport fans who demand depth, technical accuracy and paddock access. Operating as a 70% digital and social lead and 30% live broadcast presenter, the position leads short-form video series while delivering live hits from the grid, pit lane and paddock across global race weekends. The role works trackside at race events worldwide, collaborating with editorial planning and paddock teams.
Key Responsibilities
- Lead digital and social content output, pitching, scripting and hosting platform-native formats for TikTok, Instagram Reels, YouTube Shorts and long-form YouTube.
- Turn complex GEN4 technical mechanics, energy management and sporting regulations into engaging, human-first stories for digital-first audiences.
- Own paddock driver access, building authentic relationships and trust with teams and drivers to capture candid, behind-the-scenes moments.
- Deliver crisp live-to-air hits from the grid, pit lane and fan zones under strict timings and IFB (earpiece) direction.
- Conduct fast, high-EQ interviews with drivers and team principals before, during and after sessions.
- Adapt composedly to live-broadcast disruptions such as red flags, safety cars, penalty reviews and weather delays, filling airtime seamlessly without breaking stride.
- Take an active seat in editorial planning to co-develop, pitch and run original content franchises that drive audience growth, brand fame and fan retention.
- Spot pop-culture and lifestyle trends that broaden Formula E's cultural reach.
Required Experience & Qualifications
- Effortlessly charismatic, warm and inviting on camera, capable of holding attention on a 15-second vertical video and a 3-minute live broadcast hit alike, putting guests at ease while driving the conversation.
- Deep racing IQ, GEN4 technical fluency and archive recall.
- Demonstrated ability to translate complex EV powertrain, software and energy management concepts into analogies a new fan grasps instantly.
- Calm and composed under live earpiece (IFB) direction and high-pressure broadcast windows.
- Strong emotional intelligence to manage post-session driver reactions appropriately.
- Tapped into pop culture, lifestyle trends and short-form video mechanics.
- A taste-driven creator who pitches, scripts and builds repeatable series rather than just reading autocue.
Preferred Skills
- Ability to write, produce or edit content beyond presenting.
- A global perspective or multilingual capabilities, including delivering interviews in a second calendar language.
Workplace
- Trackside worldwide, with global race travel.
About the Company
Formula E is the world's fastest-growing sport, redefining motorsport with a bold focus on innovation and sustainability. It has hosted over 150 races in iconic cities globally and is backed by top manufacturers such as Porsche, Nissan and Jaguar, featuring elite drivers and cutting-edge EV technology.
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