Senior Analyst Digital & Social Analytics

This role leads the measurement, reporting, and strategic analysis of performance across the organisation's digital and social media ecosystem. It serves as the central point of accountability for audience, content, platform, and engagement analytics across owned digital properties, including the website, mobile applications, and social media channels. The position works closely with Content, Product, Marketing, Media, Technology, Fan Engagement, and Executive Leadership teams.

• Lead measurement, reporting, and strategic analysis of performance across the digital and social media ecosystem.
• Serve as the central point of accountability for audience, content, platform, and engagement analytics across owned digital properties, including the website, mobile applications, and social media channels.
• Transform complex datasets into actionable insights that drive audience growth, deepen fan engagement, improve product performance, and optimise content strategies.
• Establish KPI standards, analytics governance, dashboard development, data quality initiatives, and reporting best practices across the organisation.
• Collaborate with Content, Product, Marketing, Media, Technology, Fan Engagement, and Executive Leadership teams.

• Bachelor's degree in Statistics, Mathematics, Economics, Computer Science, Business Analytics, Data Science, or a related field; or equivalent combination of education and professional experience.
• Five or more years of experience in digital analytics, social media analytics, audience measurement, business intelligence, or a related analytical field.
• Experience with digital measurement platforms such as Google Analytics, Adobe Analytics, Amplitude, and native social media analytics tools.
• Experience analysing large datasets and translating findings into actionable business insights.
• Experience working with databases and data querying tools such as SQL.
• Experience using analytical and reporting tools including Tableau, Power BI, Amazon QuickSight, or similar platforms.
• Experience developing dashboards, reporting solutions, and scalable analytics processes.
• Strong analytical, critical thinking, problem-solving, and data storytelling skills.
• Excellent written and verbal communication skills, with the ability to present technical concepts and insights to non-technical audiences.
• Ability to manage multiple priorities and collaborate effectively across teams in a fast-paced environment.

• Experience using Python, R, or other analytical programming languages.
• Experience with cloud-based analytics platforms, data warehouse environments, and ETL processes.
• Knowledge of sports media, fan engagement analytics, content performance measurement, and audience measurement platforms.