SR. Director WHS & Franchise, Israel

This role leads the Wholesale and Franchisee functions for adidas Israel, with responsibility for developing and implementing the company's sales strategy and customer plans to achieve sales, margin and contribution objectives. The position manages a market leadership position within the prescribed channel through strategy execution, customer relationships and the development of revenue streams. It is a country leadership role responsible for embodying adidas values, leading the culture and developing the pipeline of future leaders in Israel.

• Lead the Wholesale and Franchise teams to deliver sales turnover, margin and contribution objectives while managing sales expense within planned levels.
• Formulate sales development, channel strategies and annual customer plans, ensuring execution in line with brand image, presentation and company strategy.
• Develop, negotiate and implement customer trading terms to drive pay-for-performance growth, optimising in-store execution, brand presence and sell-through.
• Build, maintain and expand relationships and alliances with key customers and stakeholders, maintaining effective customer service levels across order processing, route and order fulfilment.
• Ensure accounts receivable collections in line with trade terms and DSO objectives, limiting bad debts through effective credit management and tracking of customer creditworthiness.
• Liaise with the Marketing team on merchandising support, timely stock inflow to service customers and prompt action to liquidate old inventory.
• Coach and guide the team in achieving their daily responsibilities and objectives, lead the development of digital capabilities within the channel and the Wholesale working model, and lead business development opportunities.
• Drive implementation of the Franchise business model in top cities in Israel, acting as the single point of reference for Franchise Partners and coordinating all involved functions in setting up and implementing Franchise collaborations.
• Provide reliable forecasts for internal financial updates in collaboration with District Managers, set monthly Franchise sales targets with them and monitor sell-through weekly against productivity objectives.
• Monitor and control Franchise Partners' profitability against approved business plans, managing financial risk through ongoing P&L monitoring and facilitating recovery actions where needed.
• Monitor Franchise store KPIs such as store productivity, ATV, UPT, MSP, visual merchandising standards and inventory levels, planning traffic improvement programmes and joint promotion development.
• Ensure the balance between existing distribution channels and the franchise network in terms of balance policy, goods transfer, clearance, commercial management of the catchment area, order taking and book management.
• Identify franchising opportunities and partners jointly with local Sales Management in line with the Integrated Marketplace strategy, develop franchising business cases and drive the decision process.
• Ensure legal compliance of the business model and its supporting documents with the support of the local legal department, and ensure Global policies and processes are applied and correctly in place, driving the annual audit process.
• Adhere to Global standards for retail marketing, visual merchandising, operations and other store-related activities, monitoring established processes to guarantee full store compliance, and drive the new Omnichannel (Retail and Franchise) approach.
• Create and drive a high-performance culture across Israel by setting clear expectations and targets, analysing store performance, collaborating with Partners and District Managers and giving appropriate and prompt feedback.
• Make recommendations to the Emerging Markets team on commercial opportunities at market level by analysing retail KPIs and local retail trends and needs, and share best practice.

• Minimum of 10–12 years' experience in the wholesale and trade marketing industry, with an operational background and experience of working across different countries.
• Minimum of 5 years' experience in leading multi-store retail teams.
• Strong leadership skills.
• Excellent communication skills, including impactful presentation skills, influencing and negotiating, and change management.
• Strong analytical skills and attention to detail.
• Structured and organised, with an entrepreneurial approach.
• Fluency in Hebrew and English.
• University degree in business or equivalent relevant experience.
• Geographical mobility.

• Experience in the apparel, fashion, footwear or FMCG sectors.
• A university degree with a marketing and sales focus.

Adidas believes that embedding diversity, equity and inclusion into its culture and talent processes gives employees a sense of belonging and the brand a real competitive advantage.