Agencies
Sr. Director, Sports Marketing
Senior Level
New York, United States
remote
Full time
Job description
About the Role
This role is a key client leader for a SPORTFIVE LA 2028 Global Brand Solutions client. It serves as an integration role across multiple client workstreams and is an external-facing representative of SPORTFIVE to client business units in the Americas and within the Olympic & Paralympic Movement. The position acts as an extension of the client's US-based partnership centre of excellence, delivering partnership consulting, strategy, client engagement, activation tracking and collaboration to clients across geographies and business units.
Key Responsibilities
- Lead account leadership and day-to-day programme support for a global client, facilitating engagement with activating markets, centralising oversight of all engagement for the global client team
- And serving as a centre of excellence 'one stop shop' on partnership specifics including commercial activation guidelines, contract/category rights, industry trends and developments.
- Create, evolve and update partnership strategy, overview resources and tools for client activating stakeholders, and develop partnership education tools and ongoing training for new activating stakeholders, client and agency partners.
- Present strategy recommendations, education and training tools to client teams, and identify and manage the scope of work process, tracking against current agreements and creating project agreements for new opportunities.
- Support oversight of the Olympic and Paralympic rights activation process on behalf of the client, defining best practices from concept to approval and managing the education, training, tools, processes and rights activation discipline.
- Build and grow mutually beneficial relationships with partner rightsholders, including the US Olympic & Paralympic Properties, the IOC and the IPC, and manage and streamline internal communications to ensure new learning is tracked and applied universally.
- Advise on client activation submissions, identify alternate paths for activation stakeholders as necessary, lead and/or support ongoing training sessions, and build ongoing expertise in Olympic & Paralympic activation guidelines.
- Deliver ongoing partnership consulting to activating stakeholders in key markets, serving as point of contact for select markets and/or providing senior support to junior team members.
- Develop, refine and evolve global athlete strategy, create a model for integration that drives efficiency and tangible client value, and support activation plan strategy, development and execution through partnership, athlete and rights activation expertise.
- Collaborate with existing agency teams across all stakeholders, respecting current responsibilities and identifying ways to amplify agency support.
- Build, manage, mentor and motivate a team of direct reports and colleagues, contribute to team and agency culture, and create strategies to 'go beyond the screen' to solve gaps in remote working.
- Ensure team compliance with client mandatories, build relationships with international SPORTFIVE colleagues in future Games Host Markets, and contribute to new business prospects as relevant.
- Travel for site visits to client headquarters and/or alternate locations as client meetings require.
- Develop executive-ready presentations, reports and documentation using Microsoft Office applications, and organise, maintain and manage SharePoint content, templates, tools and operational documentation.
- Attend meetings, capture key discussions, document action items, track follow-up activities, participate in brainstorming sessions, conduct research and provide creative ideas and solutions, and perform additional administrative and operational duties as required.
Required Experience & Qualifications
- 10-12+ years in sports marketing, and agency side client servicing.
- Proven experience leading teams in support of high-profile sports partnerships.
- Experience working in complex, highly matrixed organisations.
- Demonstrated success working simultaneously with numerous client business units and managing competing priorities.
- Exceptional executive presence, calm demeanour under high-pressure Games-time environments, and strong cross-functional leadership.
- Trusted relationship management.
Preferred Skills
- Olympic and Paralympic and/or global partnership experience.
Workplace
- New York, NY strongly preferred; remote candidates (EST) may be considered for the right experience.
- Support of stakeholders in multiple time zones may require work beyond traditional EST hours.
- Travel for business meetings and/or client execution may require nights/weekends.
- An extended on-site role in Los Angeles for the Olympic and/or Paralympic Games is expected in July/August 2028.
Salary
- Pay offered will depend on the successful applicant's education, experience, knowledge, skills, abilities, internal equity and geographic location.
Benefits & Perks
- Comprehensive suite of benefits including medical, dental, vision and retirement savings.
- Affordable employee medical premiums starting at $30.90 per month (highest deductible) to $165.77 per month (lowest deductible).
- Employees start at 10 vacation days per year (increasing with seniority) plus 20 paid holidays.
- 401(k) with matching up to $4,000 per year.
The Application Process
The hiring process includes human review of every application and automated status updates.
- Every application is reviewed by a real person.
- No AI is used to screen or make decisions on candidates.
- Response times may vary because each submission receives genuine consideration.
- Automated emails are used to keep applicants updated because individual status updates cannot be provided.
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