Athlete Marketing Manager

This role develops and manages Red Bull Japan's athlete marketing strategy and portfolio, reporting to the Head of Athlete Marketing. It focuses on identifying, supporting and developing nationally relevant athletes while maximising the impact of Red Bull's global athlete network within Japan. The position sits at the intersection of sport, marketing, content and brand building, with responsibility for building long-term athlete partnerships, scouting future talent, leading athlete projects and activations, and managing contracts and budgets.

• Develop and execute Red Bull Japan's athlete marketing strategy across priority sports categories, including skateboarding, snowboarding, surfing and biking.
• Identify and secure nationally relevant athletes who authentically represent the brand and create meaningful consumer connections.
• Oversee athlete recruitment, annual objective setting, contract negotiations, renewals, performance reviews and long-term partnership planning.
• Create individualised development plans supporting athletes across performance, communications, personal branding, content creation, commercial obligations and career development.
• Build trusted relationships with athletes, managers and agents while ensuring Red Bull's brand standards and partnership objectives are achieved.
• Establish and grow a nationwide network of athletes, coaches, trainers, sports scientists, universities, federations, clubs, agencies, opinion leaders and industry partners, while identifying emerging talent and gathering market insights.
• Strengthen Red Bull's credibility and influence within Japan's sports landscape.
• Lead athlete-focused marketing initiatives from concept development through execution and evaluation, creating impactful projects that generate content, engage consumers, strengthen brand affinity and deliver measurable results.
• Collaborate with local and global teams, including Marketing, Brand, Media Network, Communications, Sales, Legal, Finance, Procurement and global Sports Marketing, to coordinate athlete integrations across campaigns, product launches, events
• Content productions and media opportunities while ensuring operational excellence and budget discipline.
• Strengthen Red Bull's positioning as a functional beverage by educating athletes and ambassadors on product benefits and usage occasions, encouraging authentic product integration through workshops, seeding initiatives and relationship management
• And monitoring brand representation across social and traditional media channels.

• University degree or considerable relevant experience.
• 3-5+ years of experience in Sports Marketing, Athlete Management, Sponsorship, Brand Marketing, Sports Agencies, or a related field.
• Proven experience managing relationships with athletes, agents, managers, sports properties, federations, agencies, or industry partners.
• Experience leading marketing projects, activations, sponsorship programmes, or athlete partnerships from concept through execution.
• Strong understanding of the sports ecosystem and the Japanese sports landscape and athlete ecosystem.
• Strong project management and budget management skills.
• Excellent stakeholder management, communication and relationship management skills.
• Commercial awareness and the ability to build trust while balancing athlete needs, commercial objectives and brand standards.
• Creative thinker with strong attention to detail, executional excellence and a passion for creating innovative athlete-driven marketing initiatives.
• Self-motivated, entrepreneurial mindset with a proactive "can-do" attitude.
• Fluent Japanese and English language skills.

• Qualification in Sports/Marketing.
• Knowledge of Red Bull core sports such as skateboarding, snowboarding, surfing, biking, or adjacent action-sports communities is highly desirable.