Student Marketeer - Kenya

Student Marketeers are part of a dynamic and empowered brand and product ambassador programme. They understand the target group and are responsible for driving brand image and product understanding on their campus and in their region. The programme aims to reach new consumers, excite university students, increase sales and manage the Red Bull brand at campus.

• Represent the brand in a premium way through everyday interactions with consumers or customers, living the brand personality traits and company values.
• Grow the user base by inviting positive trial and awareness through product sampling at the right place and time, competently answering consumer questions.
• Build and execute a tailored and innovative campus plan that engages students and brings the brand to life at university.
• Create a strong network and establish and maintain relationships with key local individuals.
• Drive brand engagement on social media handles via authentic content.
• Work at events and supported events to help ensure an unforgettable brand experience for consumers.
• Build relationships with local sales account managers and ensure product is available and visible in outlets.
• Collaborate with sales to open new distribution points within the university campus and beyond, and leverage relevant Red Bull assets to keep the brand top of mind in sales accounts.
• Ensure perfect execution of defined store standards and deliver executional excellence with attention to detail in all areas.
• Share ideas and collaborate with the team through regular face-to-face and online interaction, plan and report activities via the dedicated online platform in a timely and accurate manner, and contribute to developing the media business by providing local insights, trends and overall opportunities.

• Must be a student at University of Nairobi (UON), Jomo Kenyatta University of Agriculture and Technology (JKUAT), Kenya College of Accountancy (KCA), Multimedia University (MMU) or Daystar University.
• Passionate about the brand and product.
• Excellent communication skills.
• Charismatic, energetic, positive and outgoing personality.
• Well-organised and structured; project-based working and deadlines give you energy.
• A pro-active team player with a high sense of responsibility, able to individually kick-start projects on campus.
• Immersed in student life with a thorough understanding of the collegiate landscape, city and region, including behind-the-scenes activities and hot spots.
• Highly approachable and social, with the ability to relate to different people on many occasions.
• Creative mindset and entrepreneurial spirit, pro-active and full of initiative.
• Affinity and desire to learn and apply a new range of skills, especially marketing, negotiation and sales.
• Connected with a diverse range of influential groups and individuals on campus.
• Ability to manage part-time work and studies without compromising academic results.
• Valid Kenyan driving licence and comfortable with driving.

• University of Nairobi (UON), Jomo Kenyatta University of Agriculture and Technology (JKUAT), Kenya College of Accountancy (KCA), Multimedia University (MMU) and Daystar University.

• Flexibility over a traditional 9 to 5 job.
• Creative working atmosphere.