Senior Stylist - BU Lifestyle

Defines and drives the styling strategy across the BU Lifestyle Creative Direction Team, translating creative vision, concepts and design direction from Creative Direction & Innovation into consumer-relevant product collections, head-to-toe looks and brand experiences. It connects creative intent with commercial relevance and ensures cohesive implementation across consumer touchpoints from sell-in to sell-out. The role works with creative, design, marketing, product and external creative partners to deliver industry-leading styling solutions.

• Drive the styling vision across Lifestyle categories, ensuring a strong and consistent adidas brand expression.
• Translate global and category-specific direction, product stories and cultural trends into style frameworks and executions that elevate product presentation and support campaigns, launches and milestones.
• Create, manage and execute styling solutions for collections, campaigns, launches, brand and category moments, partnering with creative, design, marketing and product teams from idea to execution.
• Lead casting strategies, including agency partnerships, model booking and street casting, ensuring authentic and relevant talent representation.
• Observe, analyse and decode fashion, cultural, consumer and market trends, with understanding of subcultures, music and pop culture.
• Ensure timely styling, sample and casting requests by establishing clear ownership, allocating resources and providing ready-to-use styling assets and direction.
• Lead wardrobe and sample logistics across studios, archives, showrooms, external partners and shoot locations, ensuring samples are delivered, tracked, utilised and returned efficiently and on time.
• Direct and manage external styling-related resources, including agencies, freelancers, models and creative partners, while identifying new talent and resources capable of world-class results.
• Review, provide feedback and approve creative executions throughout production stages, partnering with stakeholders and cross-functional teams to ensure successful delivery and brand consistency.
• Maximise creative and operational results within given budgets and timelines, identify opportunities for improvement and innovation, drive enhancements to styling processes, tools and ways of working, and mentor junior stylists, designers and key partners to foster a collaborative
• High-performing and inspiring creative environment.

• University degree in design, creative or similar education.
• 5-8 years' experience in Sporting Goods, Fashion Industry or Design.
• Extensive experience in creative styling and casting, wardrobe management, and the execution of styling processes across multiple projects and stakeholders.
• Expert design apps skills.
• Advanced Microsoft apps IT skills.
• Exceptional aesthetic judgment and a highly developed sense of style, composition, proportion, colour and visual storytelling.
• Understanding of basic photography, studio settings and image creation processes.
• Strong visual and verbal skills with the ability to create impactful and exciting direction, concepts and visuals.
• Strong interpersonal and communication skills to build and maintain relationships with key stakeholders.
• Proven experience with the entire design process, including project scope, planning and preparation, design steps and production.
• Ability to think strategically and translate ideas into actionable plans.
• Strong affinity and interest in current and future consumer trends in sports, design and culture.
• Passion for adidas and its mission.
• Fluent English.
• Ability to travel; driver licence required.

• Personnel management experience.
• Understanding of AI-enabled visualisation and virtual presentation technologies, with the ability to leverage tools to enhance creative development.