Leagues & Competitions
Acquisition Manager
Mid Level
Barcelona, Spain
in office
Full time
Job description
About the Role
Sits within the Digital Growth area and owns the acquisition mix for Euroleague Basketball's digital products, including the website, app, EuroLeague TV and Fantasy. Its purpose is to grow Euroleague Basketball's base of registered fans and subscribers by driving efficient, scalable acquisition across all digital channels, with a focus on long-term value rather than volume alone. The role plans full-funnel campaigns across awareness, consideration and performance, optimises paid, social, organic, direct, SEO, GEO, ASO and affiliate channels, manages the acquisition budget and agencies, and works closely with Product, Data, Content and Commercial teams to turn a global audience into known, engaged users.
Key Responsibilities
- Define and execute the annual and seasonal acquisition plan, aligned with the competition calendar (Regular Season, Playoffs, Final Four) and business goals.
- Plan and run integrated full-funnel campaigns across awareness, consideration and performance stages, with clear objectives and KPIs for each.
- Plan, launch and optimise Paid Media campaigns on Google Ads, Meta, TikTok, YouTube and programmatic to drive registrations, app installs and EuroLeague TV subscriptions.
- Turn the reach of official social channels into sign-ups through paid amplification, lead ads and creator activations.
- Work with Content and Product to maximise conversion of organic and direct traffic through landing pages, web-to-app journeys and owned acquisition assets.
- Lead content and multilingual SEO, and grow visibility in AI-driven search (GEO) across platforms such as Google AI, ChatGPT and Claude, among others.
- Manage App Store and Google Play optimisation (metadata, keywords, creatives, ratings) to grow organic app installs.
- Develop affiliate and co-marketing programmes with clubs, broadcasters, sponsors and media partners.
- Manage the acquisition budget and reallocate spend across channels based on CAC, ROAS and LTV.
- Work with Data to define attribution, tracking and dashboards, and plan A/B and incrementality tests across creatives, audiences and sign-up flows.
- Coordinate internal teams, agencies and vendors, and report weekly and monthly results with clear recommendations.
Required Experience & Qualifications
- 2+ years' experience in digital acquisition or growth marketing, including managing multiple channels and a budget.
- Proven experience in Paid Media and SEO.
- Experience running full-funnel campaigns across awareness, consideration and performance.
- Strong command of GA4, Meta Ads, Google Ads and attribution tools; advanced Excel.
- Fluent professional English.
- Analytical, test-and-learn mindset with strong business judgement (LTV, CAC, ROAS).
- Excellent communication and organisational skills to work with diverse stakeholders.
Preferred Skills
- Experience with GEO, ASO, affiliate marketing and Marketing Mix Modeling (MMM).
- Experience in sport, media, entertainment or subscription (OTT) products.
- Spanish or other languages from EuroLeague markets.
- Knowledge of Google Tag Manager, Search Console, Semrush/Ahrefs, Screaming Frog, AppsFlyer/Adjust and CDPs.
- Passion for basketball and the fan experience.
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