Manager Category Management Outdoor & Running

Defines local short- and medium-term objectives for the Running, Outdoor and Credibility Sports (Tennis, Swim, Golf etc.) categories. It develops category business success within guidelines set by EM BUs, EM CTC and Global through execution of a robust category plan in Turkey. The role supports EM BUs, EM CTC and the Cluster CTC&Mops Director as a key interface for the respective categories and drives the end-to-end CTC/GTM process.

• Lead range and assortment plans by store formats and deliver a complete local category range plan including range selection, local pricing, Go-in margin, forecasting and phasing.
• Create the Market Range Architecture strategy for the respective categories and ensure alignment with Global Brand and EM Framework.
• Work closely with EM BUs and EM CTC to define article allocation and product allocation/segmentation guidelines for Turkey, including SMU and ABO, and lead all aspects of range management including business planning, ranging input, forecasting, pricing, GTM and segmentation.
• Follow the in-season brand calendar with Supply Chain, Channel Leads, Brand Activation and Omni Channel teams and take actions for calendar execution.
• Drive collection and submission of initial market forecasts in RMA for HUB CTC horizontal reviews at key milestones (CR1, RMA1, RMA2).
• Provide input into the seasonal, annual and Strategic Business Plan for the respective categories, KPI reporting and scenario analysis, and track category selling performance to propose action plans to drive sales and improve category KPIs.
• Coordinate the sell-in process for the upcoming season, prepare sell-in tools such as showroom preparation and sell-in presentations, and ensure GTM excellence including internal sales meetings, sell-in tools and cluster article master data maintenance.
• Collaborate cross-functionally with marketing and key business partners in Turkey, including Sales, Own Retail, Demand Planning and Supply Chain.
• Undertake other duties as assigned by Line Manager.

• Bachelors in related field.
• Extensive (6+ years) Marketing experience, with a distinct track record of success and high-level category management, merchandising and buying knowledge.
• Experience working with stakeholders and experts at various seniority levels.
• Fluent in English.
• Strong presentation and communications skills.
• Advanced user of MS Office suite of products.
• Deep cross-functional process knowledge.
• Structured, organised and process oriented.
• Superior analytical skills and problem-solving capabilities.
• Ability to provide input to and implement strategy.
• Attention to detail and highly organised.
• Project and process management skills.
• Strong business sense, influencing and presentation skills.
• Persuasive 'Impossible is Nothing' attitude and a drive for continuous improvement.

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