Paid Search Specialist

The Paid Search Specialist owns strategy, day-to-day execution, and optimisation for Paid Social (Meta, Reddit) and Affiliate programmes, with supporting responsibility across Paid Search, SEO, Display, and App tactics. The role drives profit, revenue, and customer acquisition growth through data-driven channel optimisation. The specialist collaborates closely with eCommerce, finance, content, and brand marketing partners to align channel execution with broader business goals.

• Plan, execute, and scale Paid Social and Affiliate marketing programmes, building, launching, and optimising strategies across Meta Ads, YouTube Ads, Reddit Ads, TikTok Ads, and Affiliate programmes while supporting Paid and Organic Search channels.
• Own campaign structure, audience strategy, placement mix, and daily/monthly budget pacing, optimising spend against efficiency and revenue targets for acquisition and retargeting programmes.
• Lead the paid social creative testing agenda, covering concept, format, hook, and offer, with a consistent testing rhythm.
• Translate performance data and platform best practices into clear creative briefs for the in-house creative team, share creative testing results with stakeholders, and implement winning creative patterns into future briefs.
• Provide ongoing channel reporting and update marketing dashboards to communicate performance against goals and KPIs (ROAS, CAC, MER, iROAS).
• Test emerging channels, campaign types, and marketing partners, and recommend where to scale.
• Work directly with Affiliate publishers and partner with the Affiliate agency to optimise delivery and campaign performance, focusing on premium partner recruitment and optimising performance with existing partners.
• Regularly review marketing programme performance, adjusting campaign strategy and account structure according to shifting industry best practices, and use GA4 and incrementality testing platforms such as Measured to surface insights and optimise campaign strategy.
• Track and analyse trends, competitive landscape, consumer insights, and current state of the business, staying current with digital marketing best practices and industry standards.
• Work cross-departmentally with eCommerce, retention, brand, content, merchandising, and dev teams to gather assets, business requirements, and marketing goals and objectives.
• Perform other responsibilities as required.

• 3+ years' experience using Meta Ads and YouTube Ads required, either in-house or agency.
• 3+ years' experience managing Affiliate/influencer strategy required.
• Experience working with GA4, Photoshop, Incrementality Measurement/MMM, and AI tools like Claude.
• Comfortable managing projects within structured, project-based workflows.
• Strong analytical, communication, and reporting skills, proficient in PowerPoint, Excel, and Word.
• Experience working in a team-oriented / collaborative environment.

• Bachelor's degree in Marketing, Digital Media, Business, or related field preferred.
• 1+ years of experience managing paid search campaigns preferred.
• Meta Ads, Google Analytics, or YouTube Ad certifications a plus.
• Passion for golf and/or sport preferred.

• Office environment, heavy computer use.
• Light physical effort equal to frequent lifting or moving of lightweight materials.
• Regularly required to sit or stand, bend and reach.
• Onsite role.

• Health & wellness benefits may be offered.
• Performance bonuses may be offered.
• Product discounts may be offered.
• Holidays may be offered.
• Paid time off may be offered.
• Additional benefits may be offered in accordance with company plans.