Director, Membership Growth

This role will lead the growth and optimization of a new digital membership product to serve the company's large and engaged audience. It owns growth strategy across acquisition, conversion, engagement, and retention, with a focus on maximizing the company's owned fan ecosystem. The role works closely with Product, Technology, CRM, Data, Marketing, Creative, Ticketing, Ecommerce, Social, Content, Events, and Partnerships teams.

• Own membership subscription growth, including paid members, revenue, conversion, engagement, retention, and churn.
• Develop and manage the growth strategy across CRM, email, SMS, web, app, social, live events, and other owned channels.
• Build lifecycle strategies across acquisition, onboarding, engagement, renewal, retention, and win-back.
• Partner with CRM and Data teams to develop audience segmentation and personalisation strategies based on fan behaviour, purchase history, engagement, geography, and interests.
• Partner closely with Product and Technology to prioritise product improvements that drive growth and member value.
• Use member behaviour, feedback, and performance data to inform new features, benefits, and experiences.
• Collaborate across Marketing, Creative, Ticketing, Ecommerce, Social, Content, Events, and Partnerships to maximise member acquisition and engagement opportunities.
• Own membership forecasting, performance reporting, and senior leadership readouts, including key growth drivers, risks, opportunities, and recommended actions.
• Establish repeatable processes and operating cadences for campaigns, renewals, benefit launches, event activations, and major WWE moments.

• Strong growth and lifecycle marketing experience.
• Commercial judgment and product sensibility.
• Comfortable using data and fan insights to identify growth opportunities, improve the member experience, and help shape the product roadmap.

• Previous experience in subscription, membership, ecommerce, loyalty, ticketing, sports, media, entertainment, or consumer products.
• 6+ years of relevant experience preferred, but open based on fit.

• Locally competitive rewards packages.
• Short- and long-term incentives, as applicable.
• Growth and developmental opportunities.
• Robust benefits, such as health care, retirement, vacation and other paid time off, and additional offerings.

WWE is the global leader in sports entertainment. The company creates and delivers original content 52 weeks a year to a global audience and is committed to family-friendly entertainment on its television programming, Premium Live Events, digital media, and publishing platforms. WWE is part of TKO Group Holdings (NYSE: TKO), a premium sports and entertainment company that owns UFC, WWE, and PBR.