Sporting Fashion & Goods
Area Visual Merchandising
Mid Level
Pune, India
in office
Full time
RetailVisual Merchandising
Job description
About the Role
The Visual Merchandiser ensures the enhancement of the visual representation of stores by continuously updating the look and feel of each store. The role reports to the Senior Regional Visual Merchandiser for West and East and involves maintaining RESEC campaigns, zoning and key initiative roll-outs. It focuses on elevating the shopping experience and customer readiness through store visits and audits, fostering VM creativity through training, and driving innovation for lighthouse stores.
Key Responsibilities
- Maintain RESEC campaigns, zoning and key initiative roll-outs across all store formats.
- Elevate the shopping experience and customer readiness through regular store visits and audits.
- Foster VM creativity at stores through VM training, competitions, store audits and VM captains.
- Share a monthly beat plan covering all store formats.
- Drive innovation and creativity for lighthouse stores.
- Provide support through regular physical and virtual audits and training to store teams to ensure brand and visual merchandising standards are understood and consistently upheld.
- Order and coordinate the installation of VM supplies for seasonal and monthly changes for all stores in the region.
- Train store management and support teams on merchandising standards, proper fixture utilisation and techniques.
- Organise and send weekly and monthly reports to Head Office and implement feedback.
- Maintain and build a vendor base for branded supply elements and allocate budget effectively in alignment with overall business goals.
Required Experience & Qualifications
- Proven work experience as a Visual Merchandiser or Visual Manager.
- Demonstrable visual design skills with a strong retail merchandising portfolio.
- Solid experience in field visual merchandising, including window displays, signs, interior displays and space utilisation.
- Proficiency in Microsoft PowerPoint and Excel, Photoshop, Illustrator and other visual design tools.
- Knowledge of current visual merchandising trends and best practices.
- Knowledge of photography.
- Creative and innovative thinker.
- Ability to analyse sales merchandising reports and survey results.
- Bachelor's/Master's degree in visual merchandising, fashion merchandising, exhibition design, visual communications or a similar field.
- Ability to analyse and track merchandising executions.
- Proficient communicator.
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