Partnerships Manager

Manages and develops a portfolio of strategic partners, turning sponsorships into impactful, mutually valuable platforms for fans, athletes, brands and the wider cycling community. It acts as a strategic business partner to accounts, translating marketing objectives into compelling stories, innovative activations and integrated programmes. The position sits within the Commercial Team and works closely with the Head of Partnerships, Partnership Sales and cross-functional teams including Marketing, Content, Social Media, Communications, Events, Hospitality, Sports and Operations.

• Take ownership of a portfolio of strategic partners and serve as their primary day-to-day contact.
• Build trusted relationships across partner organisations, from operational contacts to senior decision-makers, and develop a deep understanding of their businesses, brands, audiences and marketing objectives.
• Translate contractual rights into meaningful partnership programmes while identifying opportunities for additional value, upselling, retention and renewal.
• Turn the vision "We Make Cycling Bigger" into compelling opportunities for partners, working beyond traditional sponsorship assets.
• Develop integrated activation plans across content, digital, social media, experiences, hospitality, events, athlete access and brand campaigns, and connect partner objectives with key moments across the cycling calendar and wider Red Bull Pro Cycling ecosystem.
• Define clear objectives and KPIs for partnership activities with partners and internal stakeholders, and use data, insights and learnings to evaluate performance, improve activations and create partnership reviews and reports.
• Develop case studies and identify best practices that strengthen the wider partnership portfolio.
• Lead partnership projects from briefing and planning through execution and post-project evaluation, working closely with Marketing, Content, Social Media, Communications, Events, Hospitality, Sports
• Operations and global Red Bull entities to coordinate delivery and create transparency around partner activities.
• Act as the internal voice of partners while protecting the strategic priorities of Red Bull Pro Cycling, and support the Head of Partnerships and wider Commercial Team in evolving partnership strategy, proposition and ways of working.
• Contribute market intelligence, collaborate with Partnership Sales on new-business opportunities, manage agreed activation budgets, identify opportunities for partners to collaborate within the brand network, represent Red Bull Pro Cycling at partner meetings, races
• Events and industry occasions internationally, and contribute ideas and best practices as an active member of the Commercial Team.

• Minimum 3 years of relevant experience in partnerships, sports marketing, brand marketing or international account management.
• Fluent in English and German.
• Proven experience managing major brands or complex partnership accounts.
• Strong understanding of integrated marketing, including content, digital, social media, experiential marketing and brand activation.
• Strong commercial awareness and an understanding of partnership rights, value creation and return on investment.
• Experience defining KPIs and using data and insights to evaluate partnership performance.
• Excellent stakeholder management skills and confidence working with senior internal and external decision-makers.
• A proactive, solution-oriented and entrepreneurial mindset.
• Excellent project management capabilities, with a high level of autonomy.
• Demonstrated ability to champion ideas, influence stakeholders and remain resilient when constructively challenged.

• Additional languages are an advantage.