Email Marketing Specialist

This role is the primary executor of email, text message and push notification campaigns spanning onboarding, growth and retention for digital commerce initiatives. It is responsible for the day-to-day creation of ad hoc and planned campaigns supporting product launches, promotions and retargeting efforts. The role requires creative thinking and close collaboration with internal teams including brand marketing, ecommerce, design, copywriting, legal and advanced analytics.

• Serve as the primary executor of day-to-day ad hoc email, text message and push notification campaigns for product launches, promotions and retargeting, including template setup, segmentation, QA and deployment while adhering to brand style guide and channel best practices.
• Assist in building and maintaining the monthly retention marketing campaign calendar, ensuring alignment across email, SMS and push channels.
• Partner with the ecommerce planning team to understand product and promotional forecasts, using those insights to adjust the campaign calendar and prioritise messaging focus.
• Contribute to email, text messaging and push marketing strategies that convey overall marketing messages clearly and in the proper tone to customers and prospective customers.
• Wireframe campaigns and design templates, liaising with internal teams to provide detailed direction for design and copywriting handoff.
• Develop and execute subscriber onboarding strategies across email, text message and push channels to drive engagement and long-term retention among new subscribers.
• Partner with the analytics team to establish and maintain KPI dashboards and reporting frameworks to track channel performance across email, SMS and push, and surface actionable insights to inform campaign strategy.
• Work cross-departmentally with brand marketing, ecommerce content, social, design, copywriting and advanced analytics to gather assets, business requirements, development time, marketing goals and objectives.
• Test and review all campaigns prior to send, including device render testing, link checks and proofreading.
• Maintain current knowledge of email best practices, strategies and industry standards, including browser/client compatibility, appearance of subject lines and use of images.
• Track and analyse trends, competitive landscape, consumer insights and current state of the business to continuously optimise the retention programme.
• Handle ad hoc communication needs from other departments and perform other related responsibilities as required.

• Excellent English communication skills, both verbal and written, with the ability to write, proofread and edit with proficiency and accuracy.
• Basic understanding of HTML, CSS, etc.
• Intermediate knowledge of Microsoft Office (Excel, Word, PowerPoint).
• Ability to communicate ideas in both technical and user-friendly language.
• Pro-active and able to seek out new opportunities to improve the retention marketing programme.
• Highly self-motivated and directed, with keen attention to detail.
• Ability to prioritise and execute tasks and work independently in a dynamic and fast-paced organisation.
• Passion for golf and/or sport.
• Bachelor's degree in Marketing, Communications, Business or related field.
• 3+ years' experience in retention or lifecycle marketing, with hands-on experience creating email, SMS and/or push notification campaigns.
• Experience working in a team-oriented / collaborative environment.
• Creative thinker with the ability to collaborate with internal teams.

• Experience with Klaviyo.
• Experience with Google Analytics.
• Organised and passionate about retention marketing.

• Office environment with heavy computer use.
• Ability to work extended hours as needed.
• Light physical effort equal to frequent lifting or moving of lightweight materials.
• Regularly required to sit or stand, bend and reach.

• Health & wellness benefits may be offered.
• Performance bonuses may be offered.
• Product discounts may be offered.
• Holidays may be offered.
• Paid time off may be offered.
• Other benefits may be offered in accordance with company plans.