Sporting Fashion & Goods
Onsite & Digital Marketing Senior Specialist
Mid Level
Tokyo, Japan
in office
Full time
Marketing & BrandGolfDigital Marketing & PerformanceIntegrated Campaigns
Job description
About the Role
This role drives sales maximization for clubs and other products on taylormadegolf.jp. It executes new product launches and promotions in line with the GTM calendar and runs onsite acquisition programs through member-targeted email, LINE, and app channels. The position plans and executes 1-to-1 messaging to drive new customer acquisition and repeat purchases, contributing to EC sales growth and improved profitability.
Key Responsibilities
- Plan and execute new product launches and various promotions in line with the GTM calendar
- Plan and execute traffic-driven acquisition initiatives using member-targeted email, LINE, and app channels
- Plan and execute new customer acquisition and repeat purchase promotion through mass distribution as well as 1-to-1 messaging
- Coordinate with the DNP team to implement step-distribution campaigns targeting past purchasers, strengthening customer engagement and driving F2/F3 conversion
- Plan and execute member growth initiatives by promoting membership registration benefits to non-member LINE followers and app users
- Drive traffic growth through the planning and execution of 1-to-1 push messaging via LINE and app
- Plan and execute efficient sales initiatives for high-inventory or priority-clearance products in coordination with MD
- Manage banner production, promotional page creation, and email/LINE/app settings required for promotion execution
- Create various reports and drive PDCA (Plan-Do-Check-Act) improvement cycles
Required Experience & Qualifications
- EC operations experience (planning and executing onsite promotions, as well as digital marketing initiatives such as LINE and email)
- Data analysis skills (understanding of various KPIs and ability to apply them to campaign evaluation)
- Intermediate-level or higher Excel skills (VLOOKUP, Pivot Tables)
- Experience operating CRM/MA tools for email, LINE, and app (e.g., Klaviyo, Yappli, etc.)
- English proficiency (reading and writing)
Preferred Skills
- 3+ years of experience in ecommerce operations for an owned brand site, or in digital marketing operations at an in-house company or agency
- Regular user of ecommerce services beyond major marketplaces such as Amazon, Rakuten, and Yahoo
- Frequent engagement with digital content from other companies, such as LINE Official Accounts, Meta, etc.
- A positive attitude with a proactive approach to adopting new initiatives and tools
- Passion for Golf
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