Specialist Franchise Buying (Buyer/Merchandiser)

This role sits within the Sales team and exists to deliver the adidas mission, vision and values through sales analysis, range planning and wholesale/franchise orderbook management. It works closely with the product team on seasonal product ranges and assortment planning for wholesale and franchise partners, and coordinates with marketing, visual merchandising and space planning teams to support product launches. Internally the role liaises with the Product Manager, VM Team, Space Planning Team, and Customer Service & Finance Team, and externally with Franchise Store Managers.

• Work closely with the product team to manage seasonal product ranges and ensure alignment with the wholesale/franchise segmentation strategy.
• Develop and recommend assortment plans for wholesale/franchise partners each season to drive sell-through and business growth.
• Monitor sell-through performance and provide actionable insights to optimise product performance and meet consumer needs.
• Coordinate with product, marketing and VM teams to ensure timely and consistent product launches at the right POS.
• Track the performance of best sellers, campaign products and evergreen items to maximise sales opportunities.
• Generate pre-order reports by POS for monthly in-store communication images.
• Manage and adjust pre-orders to ensure the sell-through of wholesale/franchise stores before product launch.
• Manage key product allocation and the replenishment process for wholesale/franchise stores to maximise store productivity.
• Generate reports to support merchandising decision making.
• Generate a monthly product removal list for franchise stores according to product lifecycle.

• University degree or above.
• At least 3 years of store operations experience in the retail or wholesale industry.
• General knowledge of the consumer goods market and the retail and wholesale network.
• Advanced IT skills in Outlook, Word, Excel and PowerPoint.
• Average English reading, writing and speaking ability.

• Experience in the footwear or apparel industry is a plus.

The company believes that embedding diversity, equity and inclusion into its culture and talent processes gives its employees a sense of belonging and its brand a real competitive advantage.