Clubs, Teams & Franchises
Student Marketeer
Pre-career
Jamaica
in office
Part time
Marketing & BrandSocial Media & CommunityBrand StrategyIntegrated CampaignsFan Engagement
Job description
About the Role
The Red Bull Student Marketeer role is aimed at university students who are passionate about Red Bull. The role involves building the local face of a global company and bringing the Red Bull brand to life on campus and in the region. Student Marketeers are part of a brand and product ambassador programme, understanding Red Bull's target group and driving brand image and product understanding.
Key Responsibilities
- Live and breathe the brand personality traits and company values, representing the brand in a premium way through everyday interactions with consumers or customers.
- Grow the user base by inviting positive trial and awareness of Red Bull through product sampling at the right place and right time, answering consumer questions and concerns.
- Build and execute a tailored and innovative campus plan that engages students and brings the brand to life at university.
- Create a strong network, establishing and maintaining relationships with key local individuals, and drive brand engagement on social media handles via authentic content.
- Work at Red Bull events and supported events to help ensure an unforgettable brand experience for consumers.
- Build relationships with local sales account managers and ensure Red Bull is available and visible in outlets.
- Collaborate with sales to open new distribution points for Red Bull within the university campus and beyond, and leverage relevant assets from the world of Red Bull to keep the brand top of mind in sales accounts.
- Ensure perfect execution of defined store standards and deliver executional excellence with attention to detail in all areas of the role.
- Share ideas and collaborate with the team through regular face-to-face and online interaction, and plan and report activities via the dedicated online platform in a timely and accurate manner.
- Contribute to developing the media business by providing local insights, trends and overall opportunities.
Required Experience & Qualifications
- Excellent communication skills.
- Charismatic, energetic, positive and outgoing personality.
- Highly approachable and social with the ability to relate to different people in many occasions.
- Immersed in student life with thorough understanding of the university, city and region.
- Creative mindset and an entrepreneurial spirit, with a high sense of responsibility and initiative.
- Available to flexibly work part-time, including evenings and weekends.
- An affinity and desire to learn and apply a new range of skills, especially marketing, negotiation and sales.
- Connected with a variety of influential groups and individuals on campus.
- Passionate about the Red Bull brand and product.
- Driving licence (if applicable).
Workplace
- University campus and local region.
About the Company
Red Bull is a global company that runs the Student Marketeer programme, described as the most dynamic and empowered brand and product ambassador programme in the world.
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