Race Promotions Director, EMEA

The Race Promotions Director is a strategic commercial leadership role responsible for driving revenue growth, audience expansion, event expansion and long-term market performance across events within an assigned region. The role owns and executes 5-year strategic plans to maximise league returns and brand equity, pivoting from pure event delivery to regional commercial success. It leads a team of in-market Race Promotion Managers and chairs the regional cross-functional working group, bringing together operational delivery, ticketing and corporate products, marketing, and broadcast teams to ensure aligned execution and maximum commercial impact.

• Develop and deliver multi-year commercial strategies for all events within the region, owning targets for event sponsorship, host city returns, corporate hospitality, ticket sales and new revenue opportunities.
• Drive long-term 5-year regional planning models to expand SailGP's presence, audience reach, and commercial viability across key regional markets, including exploring new market opportunities and event feasibility.
• Manage and mentor in-market Race Promotion Managers, setting clear targets for local sponsorship, promotional campaigns, and government/city stakeholder alignment.
• Partner closely with central Marketing and Comms teams to develop and execute localised, high-impact promotional campaigns that drive fan acquisition, ticket sales and support sponsorship sales.
• Collaborate with SailGP Productions and global media distribution teams to support, secure, and grow regional broadcast partnerships and distribution deals.
• Build high-level relationships with local government, city authorities, venue owners, and corporate partners to open doors and unblock operational/commercial challenges.
• Engage with SailGP's home team and athletes in each market to boost promotional programmes and audience growth.
• Chair the cross-departmental Regional Working Group, ensuring Event Project Managers, Sponsorship Sales, Corporate Ticket Sales, and Marketing and Communications leads are aligned on regional priorities.
• Ensure seamless alignment between operational event delivery schedules and regional commercial/promotional commitments.

• Extensive experience in sports, entertainment, or major global events driving revenue, sponsorship acquisition, promotional campaigns and market growth.
• Demonstrated success in developing and executing long-term 5-year growth strategies, managing regional budgets, and hitting P&L goals.
• Proven ability to manage, empower, and lead remote, in-market personnel across diverse international jurisdictions.
• Exceptional negotiation and relationship-building skills, with experience interfacing with corporate executives, government bodies, host city partners, and broadcast networks.
• Proactive, pragmatic problem solver who can navigate complex local landscapes and leverage networks to drive brand and operational success.

• LondonHQ - Kensington

SailGP is a global organisation behind the Rolex SailGP Championship, the most exciting racing on water, where national teams compete in identical high-tech F50 catamarans at speeds in excess of 100km/h (60mph). Founded in 2018, SailGP is one of the world's fastest-growing sports and entertainment properties, now in its sixth season. SailGP has defined values that shape its culture: Deliver Quality and Consistency; Evolve with Focus; Make it Count; Stand Together and Strike a Balance.