Sr. Designer, Digital Concept Design - HOKA

This role drives innovation in performance footwear by leveraging 3D design and generative AI tools and by building digital workflows that amplify creativity and accelerate development. It reports to the Vice President, Global Design and sits within the HOKA global design function, partnering closely with Product Designers and with Product, Development, Innovation, Engineering and Digital Product teams. The role exists to empower designers, unlock new dimensions of design and shape the future of how athletes experience HOKA.

• Lead HOKA's digital design enablement roadmap, integrating 3D design, AI visualisation and prototyping tools into the footwear design process.
• Build and scale custom digital workflows and generative design systems to enhance creativity and efficiency.
• Partner with Product Designers to rapidly ideate 3D forms and assets, including upper builds, renders, 3D models and generative assets.
• Collaborate with Product, Development and Engineering teams to define 3D digital workflow handoff directly to factory teams.
• Provide hands-on support to empower the design community in leveraging digital tools throughout the product creation cycle.
• Contribute to annual and seasonal creative vision and design direction, shaping progressive performance narratives.
• Work closely with cross-functional teams across Design, Development, Innovation, Engineering and Digital Product to align tools with real-world needs.
• Travel for design inspiration, market research, trade shows and factory collaboration as needed.

• Bachelor's or master's degree in industrial design, product design, interaction design or a related field.
• 7+ years of experience in 3D design with a footwear focus.
• 1-2 years' experience mentoring or training new team members.
• Expertise in 2D design and 3D NURBS and POLY design and render tools, including Rhino, Modo, Blender, ZBrush, Grasshopper, Gravity Sketch, Unreal, KeyShot, Substance Painter and Adobe Creative Suite.
• Experience leading generative AI platforms such as Midjourney and Vizcom.
• Deep knowledge of performance footwear design, tooling design, mould design and manufacturing techniques across upper and tooling.
• Strength in performance footwear upper and tooling 3D modelling.
• Experience developing and implementing digital workflows for design teams, including AI-assisted ideation, visualisation and prototyping.
• Familiarity with rapid prototyping, simulation and digital-to-physical pipelines.
• Expert-level knowledge of the running, outdoor and lifestyle footwear competitive landscape.
• Strong communication and collaboration skills, with a portfolio showcasing creative excellence and technical innovation in digital design.

• Hybrid working arrangement

• Competitive pay and bonuses, with a range of compensation programmes designed to foster career development, reward success and show employees they are valued.
• Financial planning and wellbeing support, including ways to protect income, pay for expenses and invest in the future.
• Time away from work to be with family, focus on health or recharge.
• Extras, discounts and perks, including generous discounts and community-based programmes.
• Growth and development opportunities and support for personal and professional development.
• Comprehensive health and wellness programmes aimed at supporting a healthy lifestyle at work and at play.

Deckers Brands describes 'Together, Every Step' as a promise kept that every employee can bring their authentic self and is valued and supported as a whole person, at work and beyond, and credits this with delivering exceptional business results, providing an amazing place to work and having a positive impact on the communities and world around it. The company celebrates diversity of background, experience and identity and is committed to an inclusive and equitable workplace where all employees can come as they are, believing that bringing different perspectives to work makes the organisation better together.