Clubs, Teams & Franchises
Student Marketeer
Pre-career
Guatemala
in office
Part time
Marketing & BrandSocial Media & CommunityBrand StrategyIntegrated CampaignsFan Engagement
Job description
About the Role
Acts as the local face of a global company, bringing the Red Bull brand to life on campus and in the region. It is part of a dynamic and empowered brand and product ambassador programme, with responsibility for understanding the target group and driving brand image and product understanding at a student level. The aim is to reach new consumers, excite university students, increase sales and manage the Red Bull brand on campus.
Key Responsibilities
- Live and breathe the brand personality traits and company values, representing the brand in a premium way through everyday interactions with consumers or customers.
- Grow the user base by inviting positive trial and awareness of Red Bull through product sampling at the right place and right time, answering consumer questions and concerns.
- Build and execute a tailored and innovative campus plan that engages students and brings the brand to life at university.
- Create a strong network, establishing and maintaining relationships with key local individuals.
- Drive brand engagement on social media handles via authentic content.
- Work at Red Bull events and supported events to help ensure an unforgettable brand experience for consumers.
- Build relationships with local sales account managers and ensure Red Bull is available and visible in outlets.
- Collaborate with sales to open new distribution points for Red Bull within the university campus and beyond, leveraging relevant Red Bull assets to keep the brand top of mind in sales accounts.
- Ensure perfect execution of defined store standards and deliver executional excellence with attention to detail.
- Share ideas and collaborate with the team through regular face-to-face and online interaction, plan and report activities via the dedicated online platform in a timely and accurate manner, and contribute to developing the media business by providing local insights, trends and overall opportunities.
Required Experience & Qualifications
- Excellent communication skills.
- Charismatic, energetic, positive and outgoing personality.
- Highly approachable and social, with the ability to relate to different people on many occasions.
- Immersed in student life with a thorough understanding of the university, city and region.
- Creative mindset and entrepreneurial spirit, with a high sense of responsibility and initiative.
- Available to work flexibly part-time, including evenings and weekends.
- An affinity for and desire to learn and apply a new range of skills, especially marketing, negotiation and sales.
- Connected with a variety of influential groups and individuals on campus.
- Passionate about the Red Bull brand and product.
- Driving licence (if applicable).
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