Esports
Content Executive
Entry Level
Toronto, Canada
hybrid
Full time
Job description
About the Role
Entain is seeking a Content Executive for a replacement, hybrid role responsible for creating, maintaining and optimising engaging sports and gaming content across its Canadian brands. The role ensures customers see the most relevant sporting events, offers, promotions and casino launches. Reporting to the Head of Content – Sport & Gaming ASE, the postholder will be part of the Content ASE team, managing sports content across website modules for Sports Interaction, SI Ontario and SI Alberta.
Key Responsibilities
- Create, maintain and optimise engaging sports and gaming content across Canadian brands, ensuring customers see the most relevant sporting events, offers, promotions and casino launches.
- Plan and manage localised sports and gaming content around key sporting events, promotions, casino launches and customer engagement opportunities.
- Maintain and optimise website content and modules, ensuring customers are presented with relevant, accurate and engaging content and a seamless user experience.
- Use performance data and customer behaviour to inform content decisions, working with the Content Lead to identify opportunities, optimise sports and gaming lobbies and recommend relevant offers or new content.
- Collaborate with Sports, CRM, Casino, Marketing and Design teams to coordinate campaigns and ensure the right information, creative assets and content are delivered at the right time.
- Monitor sporting events, competitor activity and content performance to identify trends and opportunities, while maintaining a high standard of accuracy and suggesting improvements to content, UX and the overall customer journey.
Required Experience & Qualifications
- Experience working in digital content, website editing or a similar CMS-based role.
- Strong sports knowledge, particularly across North American sports, soccer and tennis, alongside a good understanding of Canadian culture and audiences.
- Experience using CMS platforms to create, edit and manage website content.
- Strong copywriting and proofreading skills in English, with experience producing accurate, customer-facing digital content.
- Ability to analyse content or customer performance data and use those insights to make informed content decisions.
- Basic understanding of HTML and digital design principles.
- A strong eye for detail and a passion for sports.
Preferred Skills
- Experience within sports, betting, gaming or another fast-paced digital environment.
- Experience with Sitecore.
- Previous exposure to casino or online gaming content.
Salary
- C$47,000 - C$57,000 based on experience level
Benefits & Perks
- Flexible benefits plan allowing you to adapt the benefits you receive to suit your personal circumstances.
- Medical insurance for you and your family, which is a discretionary and non-contractual part of the benefits package.
- 15 vacation days per year, plus statutory holidays.
- Auto-enrolment into the pension plan.
- Eligibility to participate in the group bonus plan, which is discretionary and non-contractual and paid annually.
The Application Process
Entain may use approved AI tools to make recruitment simpler and more efficient, while keeping people at the heart of what we do. Recruiters and hiring managers oversee how AI is used and remain responsible for hiring decisions; AI supports decisions but does not make them. Reasonable adjustments are available at any stage of the recruitment process.
About the Company
Entain is a leading, global sports betting and gaming company and a FTSE company with iconic brands including Ladbrokes, Coral, BetMGM, Eurobet and bwin, and a career there is a complete game changer.
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