Head of Premium Experience and Sales | O2

Leads premium experience and sales for a named suite estate, developing and owning the annual sales strategy and commercial plan across pre-order, day-of-event and new product channels. It is responsible for managing the full suite holder relationship estate, setting event-by-event targets, and driving product development, CRM implementation and commercial reporting. The position works closely with AEG and cross-functional teams including Data & Intelligence, Marketing, Technology Integration, Culinary, Operations and Guest Relations within a four-pillar working group structure.

• Develop and own the annual sales strategy for the named suite estate, setting out how revenue targets will be achieved across pre-order, day-of-event and new product channels, and maintain a clear view of the commercial opportunity across all suite types.
• Use suite holder data, attendance trends and event calendar analysis to inform strategic planning, direct outreach and resource to the greatest commercial impact, evolve a tiered approach to suite holder engagement tailored to segment, account and event And stay close to trends in premium hospitality and live events to ensure the suite offer remains competitive and reflects how corporate clients want to buy.
• Own and manage the full named suite holder relationships across the estate, building personal relationships with suite admins and key decision-makers
• With at least three documented touchpoints per account per year and contact with primary decision-makers at Headliner and Special Guest accounts within 90 days.
• Lead structured suite holder engagement sessions throughout the year, targeting 80%+ attendance from tier one and two accounts, and act as the primary escalation point for suite holder issues, complaints and commercial concerns.
• Develop and maintain the event-by-event sales target framework by suite segment, ensuring no event goes live without a target, and work with the data team to own and update the suite holder segmentation model after every event based on live performance data.
• Build and manage the annual outreach calendar timed against the AEG event programme and key Legends nights, and work with AEG to align commercial priorities, resolve dependencies and influence joint decisions affecting the suite operation.
• Lead the commercial development of new products and packages with Product & Marketing, identify bespoke hosting opportunities for key clients and high-value events, drive uptake across the estate, and review loyalty rewards and suite credit scheme opportunities to serve retention and revenue growth.
• Oversee the planning and execution of key events, ensuring coordination between sales, guest relations and operations, liaise with clients to gather requirements and manage expectations, and provide strategic input on event design
• Themes and execution to elevate guest experiences and meet sales targets.
• Implement and own the CRM system for suite holder data, order history and communications, maintain the sales tracker for pre-order activation, DOE spend and attendance per suite per event, and produce monthly commercial performance reports and quarterly board summaries against project KPIs.
• Represent the Sales function in the four-pillar working group, collaborate with Data & Intelligence, Marketing and Technology Integration teams, feed suite holder insight into Marketing and Culinary, and build and maintain positive
• Collaborative working relationships across the full Levy and AEG team.
• Build a proactive, target-driven sales culture within the Levy team, set clear performance objectives for the O2 Levy Partner and conduct formal quarterly reviews, and coach, develop and support the suite sales admin team to sustain high performance.

• Proven track record in premium hospitality, venue sales or corporate account management, with demonstrable experience managing a portfolio of high-value B2B relationships.
• Food and Beverage knowledge.
• Experience developing and owning commercial targets at account or event level, with the ability to translate annual revenue goals into granular operational plans and hold a team accountable against them.
• Hands-on experience implementing and owning a CRM system, designing account structures, outreach workflows and reporting views that serve a sales function in practice.
• Confident producing and presenting commercial performance reports to senior stakeholders, with experience using spend data, attendance trends and segmentation to drive decisions.
• A natural relationship-builder who leads with low ego and high standards, bringing a collaborative, composed management style that earns trust across teams and gets the best out of the people around them.

• Experience within a live events, sports or entertainment venue is ideal.

• Competitive salary with bonus

• Healthcare and wellbeing support
• Including Aviva Digicare and Medicash (dental, optical and therapy treatments
• Including up to 4 dependent children)
• 25 days' annual leave plus bank holidays, plus an additional day off for your birthday
• Holiday purchase scheme
• Life assurance
• 24/7 Employee Assistance Programme for mental health support
• Enhanced maternity, paternity and adoption leave
• 2 days additional leave after returning from maternity leave during the first year back
• Day off for your baby's first birthday
• Enhanced family leave