Data and Innovation Group Product Leader

The Senior Director role leads the development and implementation of NBA China's digital product strategy, with a focus on fan engagement and revenue growth. It oversees the product lifecycle for key platforms such as the NBA App and WeChat Mini-Program, and drives innovation in AI and emerging technologies. The role serves as the APAC stakeholder for HQ-led AI exploration, collaborating with regional and global cross-functional teams.

• Develop and implement a comprehensive digital product strategy tailored to the Chinese market, leveraging insights from fan behaviour and market trends.
• Lead the product development lifecycle, including ideation, design, development, testing, and launch of new digital products and features.
• Own and optimise the NBA China online product matrix, including the NBA App, WeChat Mini-Program, and upcoming products such as AI enhancements.
• Collaborate with cross-functional teams (engineering, design, marketing) to ensure seamless execution and delivery of high-quality digital products.
• Drive innovation by exploring emerging technologies (e.g., AI, AR/VR, mobile apps) to enhance fan experiences.
• Act as the APAC stakeholder and contributor to HQ-led AI exploration in sports media and copyright management.
• Provide regional insights, use cases, and testing environments for AI models and tools being developed globally.
• Translate business objectives into clear AI and digital product requirements, ensuring technical execution drives measurable fan engagement and revenue growth.
• Monitor AI and digital trends in China to inform both regional and global strategy.
• Collaborate with regional product, content, legal, and sales teams to ensure integrated planning and execution of AI-digital projects.

• Bachelor's or Master's degree in Computer Science, AI, Digital Media, Business, or a related field.
• Proven track record of driving digital product development and business growth in the Chinese market.
• Minimum 10 years of experience in digital product management, AI product development, business development, or technology partnerships.
• Proven track record of working with major Chinese internet platforms (Alibaba, Tencent, etc.) on technology or content deals.
• Strong understanding of AI technologies and their practical applications in media, personalisation, and interactive experiences.
• Excellent communication and stakeholder management skills, with the ability to engage both technical and commercial audiences.
• Strategic, entrepreneurial, and collaborative mindset.

• Fluency in English and Mandarin.
• Experience within media, sports, or digital content industries.

• Any individual working onsite in the New York and New Jersey offices must be fully vaccinated against COVID-19.