Sr. Lead, Women's & Apparel Design Exploration

The Senior Lead, Women's & Apparel Design Exploration identifies future growth opportunities and creates exploratory design work supporting the Women's and Apparel categories at Under Armour. Reporting to the Director, Exploratory Design, this role translates consumer behaviour, cultural shifts, athlete needs, emerging technologies, marketplace dynamics and design trends into actionable product opportunities. The teammate is a creator first, developing concepts, inspiration, visual assets and exploratory product ideas that help Product Creation teams uncover unmet needs, challenge convention and shape future product direction.

• Identify emerging consumer shifts, athlete needs, cultural movements and opportunity spaces across Women's and Apparel, translating insights into concepts, inspiration and actionable product direction.
• Explore new forms, materials, constructions, aesthetics and product opportunities that strengthen Under Armour's relevance and competitive position with key consumers.
• Develop concepts, visualisations, exploratory prototypes, design assets, inspiration platforms and opportunity narratives that help teams evaluate and pursue new product possibilities.
• Partner with Women's, Apparel Design, Product Management, Merchandising, Innovation, Development, Testing, strategic factory, manufacturing, supply chain, materials and technology partners to connect exploration to category priorities and business outcomes.
• Support Greenhouse and exploratory initiatives by contributing design concepts, visual assets and opportunity platforms that help move ideas through exploration, incubation and potential commercialisation.
• Leverage AI-enabled design tools, visualisation technologies and emerging creative methods to accelerate concept generation, design iteration and creative exploration.
• Help build Design Exploration as a strategic capability within Product Creation by sharing insights, fostering curiosity and experimentation, and expanding adoption of future-focused design methodologies.

• Experience in Apparel Design, Women's Design, Innovation, Concept Design, Product Creation, or a related creative product environment.
• Deep understanding of Women's consumers, apparel trends, cultural influences, athlete needs, marketplace dynamics and product opportunities.
• Strong concept development, visualisation, storytelling, creative judgment and product sensibility.
• Ability to translate consumer, cultural and business insights into compelling design opportunities and tangible product possibilities.
• Experience using AI-enabled design tools, visualisation platforms and emerging creative technologies to support design exploration and iteration.
• Strong communication, collaboration and influence skills, with the ability to build alignment across cross-functional partners and teams with shared or competing priorities.
• Ability to balance future-focused exploration with consumer relevance, athlete credibility and commercial opportunity.
• Candidates must not require employment-based work authorisation sponsorship, as Under Armour does not offer sponsorship for this position.

• Must reside within commuting distance of Under Armour's Baltimore, MD headquarters office.
• Hybrid work schedule requiring 4 days in-office per week.
• Travel as needed to support product creation, partner engagement and exploratory development.

• Paid 'UA Give Back' Volunteer Days to work alongside the team to support initiatives in the local community.
• Under Armour merchandise discounts.
• Competitive 401(k) plan matching.
• Maternity and parental leave for eligible and FMLA-eligible teammates.
• Health and fitness benefits, discounts and resources promoting physical activity and overall well-being.
• Relocation may be provided up to a specified amount.

Under Armour is committed to empowering those who strive for more, with values – Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality – serving as a roadmap for its teams and the qualities expected of every teammate. The company's pursuit of better begins with innovation and its team's mission of being the best, giving teammates the freedom to go further in developing, delivering and selling state-of-the-art products and digital tools that make top performers even better.