Reach Specialist

The Reach Specialist executes programmes that drive sales in key retail and impulse accounts, securing distribution of Red Bull in new accounts across all channels. The role tracks and measures KPI execution and coordinates with the local distribution partner to ensure flawless execution. The specialist works cross-functionally with the internal team, distribution partner field personnel and key stakeholders, and is expected to bring energy and a can-do attitude every day.

• Complete assigned outbound Reach Projects, following provided scripts, completing 100% of assigned calls and maintaining a positive, winning attitude.
• Communicate consistently with distribution partner field personnel to guarantee alignment and focus on daily, weekly and monthly priorities.
• Actively sell additional points of distribution, such as displays, to improve the in-store presence of the Red Bull brand.
• Facilitate the new account process, handling leads from the RBDC.com site and following through on each with field partners by researching the account, selling in coolers and explaining the VIP programme.
• Support key account expansion projects and call locations provided by RBNA that do not sell Red Bull, asking questions to validate the account for opportunity.
• Resolve problems, maintain accurate call records and follow up as needed.
• Utilise all Red Bull Distribution Company sales tools and provide Account Sales Managers with clear communication of executional activities.
• Plan, build and lead relevant seasonal trade-blitzes to capture key peak volume opportunities.
• Develop a plan to execute all daily account calls, tracking results and next call account targets.
• Evaluate and communicate all Red Bull activities such as new launches and VIP pricing programmes, and build and protect the Red Bull brand.
• Maintain and grow relationships with customers and field representatives, acting as a trusted advisor to key customers in the market.
• Collaborate with members of RBDC distribution teams and align with key stakeholders such as KAMs through communication, feedback and fluid working.
• Follow up on new account requests with Office Administrators, calling prospective customers to close the gap on outstanding tickets.
• Leverage available data to drive insights that support the selling story, and present the REACH programme to key stakeholders to find new opportunities.
• Support the monthly resale project and complete resale forms to reactivate customers, along with other duties as assigned.

• Outstanding sales experience and track record in the Consumer Goods industry, 3+ years.
• Able to work independently with responsibility, and be organised.
• Strong communicator and motivator.
• Excellent negotiator and influencer, able to overcome objections.
• Excellent written and verbal communication, as well as active listening skills.
• Good mathematical skills.
• Ability to develop and maintain relationships with customer contacts.
• Exceptional time management skills.
• Overall computer skills and familiarity with a variety of software, including basic administrative programs, Windows, Word, PowerPoint and Excel.
• Takes a hands-on approach to personal development.
• Employee is regularly required to use hands and fingers, to handle or feel, reach with hands and arms, and talk or hear.
• Employee frequently is required to walk and sit.
• Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception and the ability to adjust focus.

• Bachelor's degree preferred.
• Beverage industry experience preferred.
• Distributor and supplier experience preferred.
• Prior sales experience; inside sales experience a plus.
• Strong track record of sales success.
• Knowledge of the beverage market.
• Thorough understanding of the direct store delivery (DSD) business.
• Additional language skills a plus.