Clubs, Teams & Franchises
Student Marketeer
Pre-career
Ioannina, Greece
in office
Part time
Marketing & BrandSocial Media & CommunityBrand StrategyIntegrated CampaignsFan Engagement
Job description
About the Role
Red Bull Student Marketeers form part of the brand's global brand and product ambassador programme, acting as the face of the brand on their campus and in their region. The role is responsible for driving brand image and product understanding among the target group, reaching new consumers, exciting university students, increasing sales and managing the Red Bull brand on campus. It involves direct contact with consumers and customers, inviting product trial, and working at Red Bull events to ensure an unforgettable brand experience.
Key Responsibilities
- Live and breathe the brand personality traits and company values, representing the brand in a premium way through everyday interactions with consumers and customers.
- Grow the user base by inviting positive trial and awareness of Red Bull through product sampling at the right place and right time, competently answering any questions from consumers.
- Build and execute a tailored and innovative campus plan which engages students and brings the brand to life at university.
- Create a strong network, establishing and maintaining relationships with key local individuals.
- Drive brand engagement on own social media handles via authentic content.
- Work at Red Bull events and supported events to help ensure an unforgettable brand experience for consumers.
- Deliver executional excellence and show love for the details in all areas of the role, sharing ideas and collaborating with the team through regular face-to-face and online interaction.
- Plan and report activities via the dedicated online platform in a timely manner and with accuracy.
- Contribute to developing the Red Bull media business by providing local insights, trends and overall opportunities.
- Build relationships with local sales account managers and ensure Red Bull is available and visible in outlets, collaborating with sales to open new distribution points for Red Bull within the university campus and beyond.
- Leverage relevant assets from the world of Red Bull to keep Red Bull top of mind in sales accounts, and ensure perfect execution of defined store standards.
Required Experience & Qualifications
- University student up to the 5th semester of studies at a university in Greece, located in Ioannina.
- Category B driver's licence.
- Flexible working hours.
- Excellent communication skills.
- Charismatic, positive, outgoing and energetic personality.
- Sociable, with the ability to interact with a wide range of people in different situations.
- Familiarity with student life and a good understanding of the university environment and surrounding area, including awareness of activities happening both on campus and in popular nearby spots.
- Creative and entrepreneurial spirit, with a strong sense of responsibility and initiative.
- Ability to balance part-time work and studies, with availability to work in the afternoons and on weekends.
- Willingness and eagerness to learn and apply new skills, with a focus on marketing, negotiation and sales.
- Strong connections with groups and influential individuals within the university.
- Passion for the product and the Red Bull brand.
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