Sports Business and Management

Program duration:
1 year full-time and 2 years part-time

Programme start:
January and September for the campus-based programme
September for the online programme

About this course

The MSc Sports Business and Management offers students a master's level understanding of the global business of sport - its organisations, stakeholders and the disciplines which make it operate successfully - with a business focus on the challenges and opportunities within the global sports business.

Introduction

Please note, if you’re applying for January 2027 entry, your course welcome starts on 25 January 2027. Teaching starts on 1 February 2027.

MSc Sports Business and Management is ranked first in the UK, ninth in Europe and 33rd in the world in the Sport Business Postgraduate Course Rankings for 2026.

The programme provides students with the opportunity to study an MSc Sports Business and Management in a Russell Group University, which has an excellent reputation and network within football, horse racing, cricket, rugby and other sports, based on its provision of high-quality education in the business of sport over the past 15 years.

The MSc Sports Business and Management programme was designed in consultation with industry employers, including Liverpool and Everton Football Clubs, St. Helens RFLC (Rugby League) and Deloitte, to identify and incorporate the skills required by industry both now and in the future.

Modules cover the global context of sports business, sports marketing and sponsorship, sports operations and events, and leadership in sport.

In the capstone ‘Sports Business Practice’ module, students will have opportunities to visit Premier League Football Clubs as well as high-profile sports businesses from cricket, rugby and other sports. Students will have access to excellent sports business speakers to enhance their understanding of the practical aspects of working in the global sports business market.

Accreditation

The University of Liverpool Management School is one of an elite group of institutions worldwide to hold the gold standard ‘triple-crown’ accreditation from AACSB, AMBA and EQUIS.

Careers and employability

You will have access to a specialist, in-house postgraduate careers team, offering personalised one-to-one careers guidance, workshops, seminars, and employability initiatives to support your career development.

Graduates from our Sports Business and Management MSc course have gone on to secure roles with a range of prestigious organisations, including Red Bull, Cobalt, the Professional Footballers Association, Deloitte LLP, the German Football Association, PFC Levski Sofia, UEFA, and Procam Television Holdings Ltd. They have taken on positions such as Commercial Manager, Live Sports Trader, Commercial Executive, Scout Analyst, Senior Marketing Manager, Production Assistant, and Business Development Executive.

Employment outcomes are strong, with 87% of graduates finding employment within six months of completing the programme. Popular job titles include Social Media and Sponsorship Manager, Digital Project Officer, Social Media Executive, and Project Administrator. Employers of recent graduates include Sports Side, All Star Tennis, Everton FC, Liverpool FC, JSW Sports, Liverpool John Moores University, and Decathlon. Graduates have found roles across Liverpool, London, throughout the UK, and internationally in locations such as India, Japan, China, and Ohio.

Entry requirements

The qualifications and exam results you'll need to apply for this course.

Qualification:

• Postgraduate entry requirements: We accept a 2:2 honours degree from a UK university, or an equivalent academic qualification from a similar non-UK institution. This degree can be in any subject discipline. Non-graduates with very extensive professional experience and/or other prior qualifications may also be considered.

• International qualifications: Many countries have a different education system to that of the UK, meaning your qualifications may not meet our entry requirements. Completing your Foundation Certificate, such as that offered by the University of Liverpool International College, means you're guaranteed a place on your chosen course.

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