Designer & Product Manager - SEA Projects Creation

To support the Licensed Football APP Design and Product Creation for South East Asia specific products and teams, driving and elevating technical graphic design execution while supporting product marketing and storytelling within the Creation Centre Vietnam. The role operates across a broad portfolio covering design, technical product construction, materials and process optimisation, with a strong focus on speed to market, efficiency and delivering margin expectations. It manages dedicated projects and drives end-to-end processes, requiring strong cross-functional leadership and collaboration with T1, T2, local markets and Sourcing.

• Lead the creation of graphics across ranges and seasonal product collections, translating product concepts into clear and impactful visual executions.
• Define the balance between sport, fashion and culture through creative design solutions, self-managing the creative process and executing towards given directions.
• Develop product-focused visual assets for presentations, milestones and internal communication, visualising designs using 3D tools.
• Execute design work in line with the adidas visual language and Corporate Identity guidelines, in accordance with legal guidance.
• Collaborate closely with Development teams to ensure technical accuracy and feasibility, and with cluster teams to ensure market and partner relevance.
• Drive continuous improvement of graphic execution standards and tools within the Creation Centre.
• Ensure proper handover of tech packs into development, including sketches, detail sketches, fabric and trim indication and artworks.
• Maintain accurate and complete product master data and attributes, ensuring timely availability for go-to-market execution and sales readiness milestones for assigned product ranges.
• Support the development of product storytelling and positioning in line with category direction, and contribute to range storytelling frameworks that communicate product benefits clearly.
• Create sell-in and go-to-market tools such as presentations, product sheets and visual toolkits.
• Drive the execution of seasonal product portfolio plans and their tactics by aligning cross-functional teams and ensuring deliverables meet strategic objectives.
• Support the preparation of key seasonal milestones and market deliverables.
• Conduct data analysis to identify market patterns, consumer preferences and product performance drivers in order to optimise product offerings and business planning.
• Monitor financial performance and key product KPIs such as buying volume, revenue, margin and sell-through, sharing operational insights to support business health and strategic decision-making.

• Strong graphic design skills, including Illustrator, Photoshop, Procreate and Clo3D.
• Ability to translate club briefs into compelling visuals and stories.
• Solid understanding of product marketing and consumer communication principles.
• Strong attention to detail and executional excellence.
• Ability to manage multiple projects in a fast-paced environment.
• Strong interpersonal and communication skills.
• Fluent in English, both written and spoken.
• Digital fluency in Office 365 applications and product and marketing tools.
• Ability to travel approximately 25% of the time.

• Fluency in another language relevant to key markets is a plus.

The company believes that embedding diversity, equity and inclusion into its culture and talent processes gives its employees a sense of belonging and its brand a real competitive advantage.