Manager Football Product Creation - Product & Design Turkiye

Supports Licensed Football APP Design and Product Creation for Turkish / EM specific products and teams within the Brand Management & Communications team and the Creation Centre Turkey. It drives and elevates technical (graphic) design execution (70%) while supporting product marketing and storytelling (30%). The role operates across design, technical product construction, materials, and process optimisation, with a strong focus on speed to market, efficiency, and delivering margin expectations.

• Lead the creation of graphics across ranges and seasonal product collections, translating product concepts into clear and impactful visual executions.
• Define the balance between sport, fashion, and culture through creative design solutions, self-managing the creative process and executing towards given directions.
• Develop product-focused visual assets for presentations, milestones, and internal communication, visualising designs using 3D tools.
• Execute design work according to adidas visual language and Corporate Identity guidelines, in line with legal guidance.
• Collaborate closely with Development teams to ensure technical accuracy and feasibility, and ensure proper handover of tech packs into development, including sketches, detail sketches, fabric and trim indication, and artworks.
• Drive continuous improvement of graphic execution standards and tools within the Creation Centre.
• Maintain accurate and complete product master data and attributes, ensuring timely availability for go-to-market execution and sales readiness milestones for assigned product ranges.
• Support product storytelling and positioning, contribute to range storytelling frameworks, and create sell-in and go-to-market tools such as presentations, product sheets, and visual toolkits.
• Drive execution of seasonal product portfolio plans and tactics by aligning cross-functional teams and ensuring deliverables meet strategic objectives.
• Support preparation of key seasonal milestones and market deliverables, conduct data analysis to identify market patterns, consumer preferences, and product performance drivers, and monitor financial performance and key product KPIs such as buying volume, revenue, margin, and sell-through.

• University degree in Graphic Design, Visual Communication, Product Design, or related field.
• Minimum 3–5 years of relevant experience in graphic design and/or product marketing.
• Proven track record of working in cross-functional product creation environments.
• Strong graphic design skills (Illustrator, Photoshop, Procreate, Clo3D, etc.).
• Ability to translate club briefs into compelling visuals and stories.
• Solid understanding of product marketing and consumer communication principles.
• Strong attention to detail and executional excellence.
• Ability to manage multiple projects in a fast-paced environment.
• Strong interpersonal and communication skills, with the ability to work cross-functionally.
• Fluent in English (written and spoken).
• Digital fluency in Office 365 applications and product and marketing tools.

• Experience in apparel, sportswear or performance product industries.
• Fluency in another language relevant to key markets.

The company believes that embedding diversity, equity, and inclusion into its culture and talent processes gives employees a sense of belonging and the brand a competitive advantage.