Manager Football Product Creation - Product & Design EM

Supports Licensed Football APP Design and Product Creation for Turkish and EM-specific products and teams. It drives and elevates technical graphic design execution (approximately 70%) while supporting product marketing and storytelling (approximately 30%) within the Creation Centre Turkey. The role operates across a broad portfolio covering design, technical product construction, materials, and process optimisation, with a strong focus on speed to market, efficiency, and delivering margin expectations.

• Lead the creation of graphics across ranges and seasonal product collections, translating product concepts into clear and impactful visual executions.
• Define the balance between sport, fashion, and culture through creative design solutions, self-managing the creative process and executing towards given directions.
• Develop product-focused visual assets for presentations, milestones, and internal communication, and visualize designs using 3D tools.
• Execute design work according to adidas visual language and Corporate Identity guidelines, in line with legal guidance.
• Collaborate closely with Development teams to ensure technical accuracy and feasibility, and drive continuous improvement of graphic execution standards and tools within the Creation Centre.
• Ensure proper handover of tech packs into development, including sketches, detail sketches, fabric and trim indication, and artworks.
• Maintain accurate and complete product master data and attributes, ensuring timely availability for go-to-market execution and sales readiness milestones for assigned product ranges.
• Support product storytelling and positioning in line with category direction, create sell-in and go-to-market tools, and contribute to range storytelling frameworks that communicate product benefits.
• Drive execution of seasonal product portfolio plans and tactics by aligning cross-functional teams and ensuring deliverables meet strategic objectives, and support preparation of key seasonal milestones and market deliverables.
• Conduct data analysis to identify market patterns, consumer preferences, and product performance drivers, and monitor financial performance and key product KPIs such as buying volume, revenue, margin, and sell-through to support business health and strategic decision-making.

• University degree in Graphic Design, Visual Communication, Product Design, or related field.
• Minimum 3–5 years of relevant experience in graphic design and/or product marketing.
• Proven track record of working in cross-functional product creation environments.
• Strong (Graphic) Design skills (Illustrator, Photoshop, Procreate, Clo3D, etc.).
• Ability to translate club briefs into compelling visuals and stories.
• Solid understanding of product marketing and consumer communication principles.
• Strong attention to detail and executional excellence.
• Ability to manage multiple projects in a fast-paced environment.
• Strong interpersonal and communication skills, with the ability to work cross-functionally.
• Fluent in English (written and spoken).
• Digital fluency in Office 365 applications and product and marketing tools.

• Experience in apparel, sportswear or performance product industries preferred.
• Fluency in another language relevant to key markets is preferred.

The company believes that embedding diversity, equity, and inclusion into its culture and talent processes gives employees a sense of belonging and the brand a competitive advantage.