Senior Manager, Social & Influencer Marketing

MKTG Sports + Entertainment is seeking an experienced manager to join its Content team, reporting to the VP, Social and Influencer Marketing. The role helps lead an end-to-end social and influencer marketing process, with a focus on social strategy development, editorial content development, influencer partnership execution and reporting. The post-holder supports content workstreams from deck writing, concept ideation and briefing through to campaign management, copywriting and reporting, working with cross-functional teams including creative and production.

• Report to the VP, Social and Influencer Marketing and help lead an end-to-end process focused on social strategy development, editorial content development, influencer partnership execution and reporting.
• Recommend effective talent for influencer partnerships and develop content ideas that support influencer strategies.
• Support the team across content workstreams, from deck writing, concept ideation and briefing through to campaign management, copywriting and reporting.
• Support the drafting of influencer contracts alongside the internal legal team, negotiate fees and manage the influencer relationship from contracting through to campaign wrap-up.
• Manage project timelines with the team and ensure deliverables are met across social and influencer programmes.
• Analyse social data and turn it into actionable insights as a key lead on owned and influencer social reports.
• Partner with the sponsorship and consulting team to guide integrated social strategy and develop best practices.
• Inspire and drive innovative new social media approaches informed by current and emerging platforms and trends.
• Maintain strong awareness of the sports and marketing industry.

• Minimum of 5–7 years of experience in a similar role.
• Social media savvy, with a pulse on what is trending across the social, creator and sports ecosystem.
• Engrained in culture and the sports landscape, keeping a pulse on news, trends and key milestones, knowing trending creators and what is happening in the sports conversation on social, with an interest across a wide variety of sports and athletes.
• Experience writing decks, with the ability to develop and pitch a strategy in a way that is digestible for clients.
• Experience identifying creators and influencers for brand partnerships.
• Experience building social media and influencer strategies.
• Experience leading brainstorms and translating ideas into strategic concepts for clients.
• Proactive, with the ability to manage projects independently.
• Comfortable interfacing with clients and working with cross-functional teams, including creative and production.
• Ability to lead client calls, develop account POVs and confidently provide real-time feedback and direction to clients.
• Ability to understand social analytics and turn data into actionable insights.
• Strong project-management skills with the ability to juggle multiple projects; detail-oriented and organised.
• Excellent communication and collaboration skills.
• Welcomes feedback as an opportunity to grow.

• Agency experience preferred.
• Ideally a strong sports background, keeping up with the sports landscape.

• Hybrid role based within commutable distance of the NYC or Charlotte, NC offices.
• Employees who live within a commutable distance of a hub office — currently Chicago, metro Detroit, Los Angeles and New York City — are required and expected to work from the office three days per week (two days per week for those based in Los Angeles).
• Dentsu may designate other hub offices at any time; those living outside a commutable range may be designated as remote, depending on the role and business needs.
• Regardless of work location, employees are expected to be flexible in meeting the needs of the company and clients, which may include attendance in an office.

• Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills and other factors permitted by law.
• Is eligible for discretionary incentive compensation.

• Medical, vision and dental insurance.
• Life insurance.
• Short-term and long-term disability insurance.
• 401k.
• Flexible paid time off.
• At least 15 paid holidays per year.
• Paid sick and safe leave.
• Paid parental leave.
• Flexible holiday package starting at 20 days.
• Corporate discounts.
• Commuter benefits.
• Cell phone reimbursement.