Senior Director, Social and Influencer

Leads social and influencer programmes that connect the organisation with fans in Los Angeles and around the world. It turns the influencer, athlete and cultural ambassador framework into active creator rosters, architects the Games-time Digital Command Centre, and directs real-time social operations across the Olympic and Paralympic Games. Reporting to the Vice President, Digital Engagement and Marketing, the position integrates partners and rights holders, protects intellectual property, and uses performance analytics to drive fan engagement, audience growth and conversion.

• Operationalise the influencer, athlete and cultural ambassador framework, directing talent agencies and creator networks to deliver measurable campaigns.
• Architect and lead the Games-time Digital Command Centre, including playbooks, escalation matrices and crisis response protocols tested at test events.
• Execute social strategies for key milestones, leading real-time social listening and escalation with Corporate Communications and Legal.
• Integrate partners and rights holders into creator activations while enforcing LA28, IOC, IPC and USOPC intellectual property guidelines.
• Define real-time dashboard metrics with Fan Data, MarTech and IOC Insights teams, adapting content and creator deployments during live events.
• Perform other duties as required, with the role evolving over time and potentially including operational responsibilities during the Olympic and Paralympic Games.

• 12+ years of progressive leadership in social media marketing, influencer marketing, digital content or agency leadership.
• Proven track record building high-impact influencer and creator programmes from strategy to execution.
• Deep technical and creative expertise across major social platforms, emerging tools and audience measurement tools that inform real-time content decisions.
• Strong cross-functional leadership and agency management, navigating complex stakeholder matrices including the IOC, IPC and commercial partners.
• Bachelor's degree in marketing, communications, digital media or a related field; or 10 years of equivalent experience in social media and influencer marketing leadership.

• Experience within sports, entertainment or major live events.
• Experience building influencer and creator programmes for top-tier global consumer brands.
• Influencer and talent management experience.
• Experience leading social coverage of global sporting events.
• Experience managing creator content rights and onboarding workflows.
• Experience building social command centres or rapid-response publishing teams.
• Familiarity with Olympic and Paralympic broadcast rights guidelines.

• Available to work onsite in the Downtown Los Angeles-based office.
• The majority of work will be conducted in an office setting, requiring extended periods using computers, phones and other office equipment.
• The office is an open floorplan working environment; employees must be able to work efficiently in an open cubicle environment.
• Hours of work may vary, including evenings, weekends and holidays, especially during peak event periods.
• No relocation assistance is provided; applications are welcome from candidates outside the Los Angeles area who are able to work on-site in LA.

LA28 offers the opportunity to lead social storytelling for the Olympic and Paralympic Games, reaching fans worldwide. The organisation provides the chance to collaborate with athletes, creators, partners and rights holders on campaigns of global scale, shape a Games-time Digital Command Centre from the ground up with talented teammates, and leave a digital legacy that inspires new audiences to embrace Olympic and Paralympic sport. LA28 is an equal opportunity employer.