Head of Global Social Media

This global leadership role defines and executes a social media and content strategy across key platforms, driving brand heat, cultural relevance and full-funnel demand. It builds and leads an always-on content engine delivering fast, platform-native storytelling across sport, lifestyle and culture. The role establishes a distinctive brand voice and a global-to-local operating model, with KPI frameworks that connect social performance to brand impact and commercial outcomes.

• Define and execute the global social media and content strategy across all key platforms, driving brand heat, cultural relevance and full-funnel demand.
• Build and lead a global always-on content engine delivering fast, platform-native, high-quality storytelling across sport, lifestyle and culture.
• Establish a distinctive brand voice, content rhythm and social behaviour that resonates with next-generation consumers.
• Turn athletes, ambassadors, creators and cultural moments into scalable, high-impact content engines.
• Drive social as a core demand generation channel, linking storytelling to product desirability, traffic and conversion.
• Lead global platform excellence, innovation and test-and-learn approaches across emerging formats, technologies and communities.
• Build a strong global-to-local operating model that enables consistency and local cultural relevance across markets.
• Define KPI frameworks and performance systems that measure brand impact, engagement and commercial outcomes.

• 12+ years of experience in global social media, content creation or digital marketing leadership roles within sporting goods, fashion, lifestyle or consumer brands.
• Proven track record of building culturally relevant brands and driving measurable business impact through social and creator ecosystems.
• Deep expertise across major platforms (e.g. Instagram, TikTok, YouTube, emerging channels) and strong understanding of platform-native content and trends.
• Strong commercial acumen with the ability to connect brand storytelling to demand generation, e-commerce and retail performance.
• Experience leading global teams, agency ecosystems and complex matrix organisations with multiple stakeholders.
• Strong creative and editorial judgement with a sharp sense for cultural trends, storytelling and brand voice.
• Data-driven mindset with expertise in performance measurement, social analytics and insight-driven decision making.
• Excellent leadership, communication and stakeholder management skills, with the ability to influence senior leaders and inspire teams globally.

PUMA is a global sports brand creating footwear, apparel and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf and stichd, operates in 120+ countries and has around 22,000 employees worldwide. PUMA looks for SPEED & SPIRIT in its candidates, defined by values that inspire employees to be driven in performance, vibrant in sporting legacy and together in team spirit, while letting individual talent and experience shine.