Global VP of Marketing

The Global VP of Marketing leads Catapult's global marketing strategy and execution across brand, content and storytelling, digital marketing, product marketing, demand generation and events. The role leads a global marketing team responsible for building the brand, generating demand and revenue, and expanding market share, with initiatives tightly aligned to product launches and commercial targets. It works closely with Product and Sales from roadmap through launch and operates with a commercially measured, hands-on approach to go-to-market.

• Partner with Product and Sales from roadmap through launch, owning go-to-market strategy, positioning, and messaging for every major product and feature release.
• Build a repeatable playbook that improves with each release, and be accountable for the commercial impact of every launch.
• Own the marketing engine from pipeline to revenue, including demand generation, product marketing, and sales alignment.
• Bring a hands-on, in-the-detail approach to go-to-market execution, comfortable reviewing campaign briefs and presenting to the board.
• Define and protect a strong, cohesive brand identity and narrative that positions Catapult as the definitive leader in sports data and performance technology.
• Ensure the story is consistent, compelling, and differentiated across every region and channel.
• Build, mentor, and lead a global marketing team, setting strategy and standards, and being accountable for delivery across brand, digital, content, product marketing, and demand generation.
• Track and report marketing's contribution to pipeline, revenue, and brand health, and use that data to sharpen strategy.
• Own the marketing budget, allocating it to channels and partners that drive the best return.

• Proven success leading end-to-end product launches, from go-to-market strategy through to measurable commercial impact.
• Hands-on go-to-market experience in a SaaS-modelled business.
• Comfortable being held to commercial/revenue KPIs such as pipeline contribution, CAC, LTV, and ARR growth.
• A track record of building compelling brand and product stories, with equal credibility on narrative and positioning as on performance and data.
• 10-15+ years in marketing, including 5+ years in a senior leadership role, ideally within B2B SaaS or technology.
• Exceptional leadership and team-building skills, with success managing cross-functional, global resources.
• Fluency in A/B testing, conversion optimisation, and segmentation.
• Working knowledge of marketing automation, analytics, and CRM platforms (e.g. HubSpot, Marketo, Salesforce, Google Analytics).
• Strong analytical, communication, and presentation skills, with the ability to influence executive-level decision-making.
• Well-rounded marketing leadership, equally fluent in brand and storytelling as in digital execution and data.
• Strong B2B marketing instincts and the ability to pick up the nuances of the category quickly.

• Deep sports tech expertise is a plus, not a prerequisite.
• Experience in sports, tech, or entertainment is a plus, not a requirement.

• Global role.

• Target Total Compensation range: $198,127 - $537,772 per year. This range is inclusive of base salary and a target incentive plan (which may include equity, commission, or other bonus structures).

• Generous paid leave and recognised company holidays.
• Opportunity to participate in a comprehensive benefits package, including health, dental, and vision insurance.
• 401(k) retirement plan with company match.
• Satisfaction of knowing your work supports some of the most successful teams and athletes on the planet.