Senior Director Marketing Running and Track & Field

Leads the global Run & Track & Field marketing strategy, translating PUMA's Performance vision into category priorities, seasonal plans, and growth roadmaps. It positions Running and Track & Field as strategic performance categories and drives growth through product innovation, athlete success, major competitions, participation trends, and the intersection of sport, culture, and lifestyle. The role owns global category storytelling, campaign leadership, and integrated demand generation in partnership with Product, Creative, Sports Marketing, Digital, PR, Sales, DTC, and regional teams.

• Drive category growth through product innovation, athlete success, major competitions, participation trends, and the intersection of sport, culture, and lifestyle, and lead activation of PUMA's athlete, federation, event, and performance partnerships to maximise marketing and commercial impact.
• Develop year-round athlete storytelling strategies and own global category storytelling and campaign leadership, creating compelling narratives around elite and emerging talent, performance products, innovation platforms, athlete achievements, major running events, digital content And retail activations.
• Partner with Creative teams and agencies to deliver distinctive, authentic, and high-quality global campaigns that strengthen PUMA's authority in Run & Track & Field.
• Build integrated demand generation and commercially effective Go-To-Market strategies in partnership with Product, Merchandising, Sales, DTC, and regional teams, linking awareness, engagement, product launches, e-commerce, retail traffic, conversion, and full-price sell-through.
• Own the global Run & Track & Field marketing calendar, planning around major marathons, championships, global athletics events, Olympic cycles, athlete milestones, and key product launches.
• Enable regional and local market success through scalable activation frameworks, market toolkits, localised athlete initiatives, and tailored growth plans.
• Act as the global marketing leader and key stakeholder across functions, ensuring alignment between Product, Design, Sports Marketing, Creative, Digital, PR, Sales, DTC, and regional organisations.
• Manage the global category marketing budget and investment strategy, allocating resources across athletes, events, campaigns, markets, content, media, and innovation initiatives.
• Establish a performance-driven measurement framework, leveraging data, analytics, and KPIs to assess brand impact, campaign effectiveness, consumer growth, commercial performance, and ROI And build and lead a high-performing global Run & Track & Field marketing organisation that fosters consumer obsession, sporting authenticity, creative excellence, collaboration, accountability, and leadership development while effectively managing external agencies and partners.

• 15 years of progressive experience in global brand marketing, category marketing, sports marketing, or commercial leadership within performance sports, athletic apparel, footwear, consumer goods, or related industries.
• Bachelor's degree in Marketing, Business Administration, Sports Management, Communications, or a related field.
• Proven experience leading global marketing strategies for performance-focused categories such as Running, Track & Field, Training, Football, Basketball, or similar sports segments.
• Experience leading high-performing, diverse, and globally distributed teams.
• Proven ability to foster a culture of accountability, innovation, collaboration, creativity, and consumer obsession.
• Skilled at managing external agencies, creative partners, production teams, and strategic vendors.
• Exceptional communication, presentation, and storytelling abilities.
• Expertise in brand positioning, category management, consumer segmentation, portfolio strategy, and long-range business planning.
• Ability to travel domestically and internationally.
• Pay may vary depending on job-related knowledge, skills, and experience.

• Benefits package (Benefit Summary Corporate)

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide. PUMA is an Equal Employment Opportunity employer and prohibits discrimination and harassment of any type.